Brand Tone

Friendly, Passionate, Community-Focused, and Appreciative

Brand Values

• •Quality
• •Creativity and Inspiration
• •Community
• •Customer Service
• •Passion for Color and Craft

Best Practices

• •Embrace Enthusiasm: Use positive and passionate language. Words like "love," "inspire," "beautiful," "vibrant," and "creative" align well with the brand.
• •Foster Community: Directly address the stitching community. Ask questions, encourage sharing, and highlight customer creations (with permission).
• •Be Approachable and Helpful: Maintain a friendly, conversational tone, as if speaking to a fellow stitching enthusiast. Offer tips, answer questions promptly, and provide excellent support.
• •Highlight Quality and Uniqueness: Gently remind customers of the care and artistry that goes into hand-dying the products, emphasizing the unique results.
• •Show, Don't Just Tell: Use vivid descriptions that evoke the colors and textures of the products. Share high-quality images and videos of the threads and fabrics in use.

Social Perception

Colour and Cotton is generally perceived very positively by its customers and the wider stitching community as a source of high-quality products, excellent customer service, a community hub, and inspiring and unique materials.

Copy Examples

• •Dive into a world of vibrant hues with our latest collection of hand-dyed floss! Each skein is a tiny masterpiece, waiting to bring your next stitching project to life. What will you create? #ColourAndCotton #HandDyedFloss #StitchingLove
• •From our hands to yours! ✨ We pour our passion for color into every thread and fabric we dye. We believe your craft deserves the most beautiful materials. Explore our new seasonal palette and let your creativity bloom! #CrossStitchCommunity #CreativeJourney #UniqueStitches
• •Stuck on a color choice or need a little project inspiration? Our friendly team (and amazing Facebook community!) is here to help! We love chatting all things stitching. Come say hi and share what you're working on! #StitchersOfInstagram #NeedleworkNook #ColourAndCottonFamily
• •That feeling when your Colour and Cotton package arrives! швидка доставка of beautiful, hand-dyed goodness straight to your door. We love seeing your unboxings and, even more, your finished pieces! Tag us @colourandcotton! #HappyMail #StitchingSupplies #CraftHaul
• •Life is short, use the gorgeous fabric! Our hand-dyed linens and Aidas are crafted with love, offering rich color and a delightful feel. Ready to start that special project you've been dreaming of? We've got the perfect canvas. #HandDyedFabric #CrossStitchFabric #EmbraceTheColor