Brand Tone

Professional, trustworthy, and sophisticated. It is scientific, informative, elegant, premium, and rich in heritage, while being approachable in regional contexts.

Brand Values

• •Quality & Efficacy
• •Tradition Meets Innovation
• •Natural Ingredients
• •Ethical Practices
• •Customer Well-being

Best Practices

• •Always Lead with "Swiss Quality": The "Swiss Made" identity is the brand's strongest asset. Every piece of copy, whether long or short, should connect the product back to its Swiss origins, implying precision, quality, and trustworthiness.
• •Balance Heritage with Science: Consistently tell the story of a brand that respects its 100+ year history while pioneering modern cosmetic research. Use phrases like "A century of expertise, a lifetime of radiance" or "Tradition perfected by technology."
• •Highlight Key Ethical Values: Regularly mention the "cruelty-free" and "dermatologically tested" commitments. This builds trust and appeals to the conscious consumer, reinforcing the brand's premium and responsible positioning.
• •Use Sophisticated, Benefit-Driven Language: Avoid overly casual slang. Focus on evocative and elegant words that describe the results of using the products: "regenerate," "revitalize," "illuminate," "firm," "soothe."
• •Adapt the Tone for the Platform, Not the Core Message: While the tone on TikTok can be more energetic than on the corporate website, the core message must remain. For example, a "GRWM" video should still frame Colosé as a premium, effective choice, not just a trendy one. The "what" (our brand is high-quality) stays the same, while the "how" (the format and delivery) changes.

Social Perception

A reliable, high-end European cosmetics brand perceived as trustworthy, niche & classic, and effective for mature & specific concerns.

Copy Examples

• •Unlock Your Skin's Potential. Swiss Science, Nature's Power. Experience the fusion of nature and innovation. Our Plant Stem Cell cream, enriched with Edelweiss stem cells, is meticulously crafted in Switzerland to boost cell activity and deeply hydrate every layer of your skin. Reveal a firmer, smoother you. Tradition and technology, bottled. #Colose #SwissSkincare #StemCellBeauty #Ageless
• •The Luxury of Regeneration. Immerse your skin in the opulence of our Caviar line. Rich in amino acids and essential nutrients, this collection nourishes and visibly firms, turning back the clock on your skin. Discover the secret to timeless radiance, perfected by over a century of Swiss expertise.
• •A Swiss Tradition of Beauty Since 1895. Welcome to Colosé. For over 100 years, we have dedicated ourselves to a single mission: crafting high-efficacy skincare that marries Swiss precision with the finest natural ingredients. From the Royal Court of Sweden to your home, experience quality that stands the test of time. Cruelty-free. Dermatologically tested. Uncompromisingly effective.
• •Pure, Calm, and Clean. The Art of Swiss Cleansing. Begin and end your day with the gentle touch of Switzerland. Our cleansing emulsion purifies without stripping, respecting your skin's natural balance. Formulated to soothe even sensitive skin, it’s the first step towards a radiant, healthy complexion. Because true beauty starts with the perfect canvas.
• •They say you can't buy timeless elegance. We bottled it. Colosé. Swiss Made since 1895. The secret to your glow-up is over a century old. #ColoseCosmetics #GRWM #EffortlessBeauty