Brand Tone

Educational & Informative, Empowering & Supportive, Passionate & Purpose-Driven, Holistic & Natural, Professional & Scientific (for VXN LAB), Luxurious & Nurturing (for VXN LUX)

Brand Values

• •Integrity & Transparency
• •Quality & Efficacy
• •Education & Empowerment
• •Community & Support
• •Holistic Wellness & Self-Healing
• •Ethical & Clean Practices
• •Revolutionary Spirit

Best Practices

• •Develop a Brand Voice Guide: Document the defined tones (Educational, Empowering, Passionate, Holistic, Professional/Luxurious depending on the product line), key messaging points, value propositions, and even specific words/phrases to use or avoid. Share this with anyone creating content.
• •Embody Core Values in All Communication: Ensure every piece of copy, from website text to social media posts, reflects the brand's values of integrity, quality, education, community, and holistic wellness.
• •Segment Messaging (Where Appropriate) While Maintaining Core Identity: While the overarching "House of VXN" can maintain a consistent tone of empowerment and support, slightly adapt the tone for specific lines. For example, VXN LAB copy can lean more into science and professional efficacy, while VXN LUX can emphasize luxury and sensory experience, all while staying true to the natural, ethical core.
• •Prioritize Education and Transparency: Continuously provide valuable information about ingredients, processes, the benefits of CBD (and non-CBD botanicals), and the science behind the products. This builds trust and aligns with the educational tone.
• •Tell the Story (and Stories): Share the journey of House of VXN, its mission to support women-owned businesses, and the stories of the professionals and consumers who are part of the community. This reinforces the passionate, purpose-driven, and community-focused aspects of the brand. Storytelling makes the brand more relatable and memorable.

Social Perception

Positive Reviews (Product Efficacy), Trusted by Professionals, Pioneering in CBD Skincare, Commitment to Quality Ingredients, Supportive of Small Businesses

Copy Examples

• •Headline: Unlock Your Skin's Potential: Discover the Science of CBD Beauty. Body: At House of VXN, we blend nature's wisdom with scientific precision. Our VXN LAB Professional CBD Skincare is more than just a product – it's a pathway to balanced, radiant skin, rooted in research and crafted with intention. Learn how cannabinoids can revolutionize your skincare ritual. Call to Action: Explore Our CBD Science
• •Headline: Join the Movement: Empowering Wellness Entrepreneurs, Together. Body: House of VXN is built on the belief that small businesses are the heart of community wellness. We provide women-owned spas, boutiques, and practices with exceptional botanical products and the education to thrive. Let's co-create a more vibrant, ethical beauty industry. Call to Action: Partner With Us
• •Headline: From Our Lab, With Love: Skincare That Nurtures and Transforms. Body: Every drop, every formulation at VXN LAB is infused with passion and a deep respect for holistic healing. We meticulously select the finest organic botanicals and potent active ingredients to bring you skincare that not only feels incredible but delivers visible, balancing results. Experience the love in every bottle. Call to Action: Shop Conscious Skincare
• •Headline: VXN LUX: Where Ancient Botanicals Meet Modern Radiance. (Non-CBD Line) Body: Indulge in VXN LUX, our exquisite collection of plant-powered, non-CBD skincare. Harnessing potent natural alternatives like Bakuchi fruit and Kakadu plum, we invite you to experience transformative results and unparalleled luxury, ethically sourced and consciously crafted. Call to Action: Discover VXN LUX
• •Headline: Elevate Your Practice: Advanced CBD Education & Professional Formulations. Body: As pioneers in CBD skincare, VXN LAB offers more than award-winning products; we provide comprehensive Cannabis Master Program education to empower licensed professionals. Understand the science, master the application, and elevate your client offerings with formulas trusted for their purity and efficacy. Call to Action: Enroll in Pro Education