Brand Tone

Creative & Inspiring, Professional & Innovative, Vibrant & Fun, Supportive & Community-Oriented, Approachable & Passionate

Brand Values

• •Creativity and Artistic Expression: Enabling stylists to "elevate hair to the level of art."
• •Innovation and Quality: Constantly pushing boundaries with ergonomic designs, functional improvements, and durable materials for salon professionals.
• •Empowerment of Stylists: Providing tools that offer more control, blend-ability, and flexibility for professionals to execute their visions.
• •Community Focus: Building a connection with and celebrating the artists who use their products.
• •Passion for Color: A deep-seated love and obsession for everything related to hair color.
• •Sustainability: Demonstrated through their Eco Collection and partnerships aimed at reducing salon waste.

Best Practices

• •Speak the Stylist's Language: Use terminology and address pain points that resonate with professional hair colorists (e.g., "blend-ability," "creative control," "ergonomic").
• •Embrace Vibrancy and Energy: Infuse copy with enthusiastic and vivid language. Use adjectives that evoke color, creativity, and excitement, mirroring the brand's Miami-inspired aesthetic.
• •Highlight Innovation with Purpose: When discussing new products or features, clearly articulate how they benefit the stylist and enhance their artistic capabilities or efficiency.
• •Foster a Sense of Community: Write inclusively, using "we" and "us" to create a partnership with stylists. Encourage interaction and sharing, making them feel like part of the "Colortrak Crew."
• •Maintain Authenticity and Passion: Let the genuine love for hair color shine through. Copy should feel authentic and driven by a shared passion for the art of hair coloring, not just by sales.

Social Perception

Trusted by Professionals, Innovative and Trend-Aware, Aesthetically Pleasing, Good Value for Quality, Community-Engaged

Copy Examples

• •Headline (Product Focus): Unleash Your Vision. Our new UltraBlend Brushes give you the seamless melt and control you’ve been dreaming of. #Colortrak #HairColorArtistry
• •Social Media Post (Community Focus): Miami Vibes & Masterful Hues! 🌴✨ We’re constantly inspired by OUR artists. Tag us in your @colortrak creations for a chance to be featured! #ColortrakCrew #StylistSpotlight #ColorSpeaksLouder
• •Product Description Snippet (Innovation Focus): Experience the difference with Colortrak’s Grip-Tight Foils. Embossed for superior hold, designed for flawless precision. Say goodbye to slipping, hello to perfection. #HairFoil #ProfessionalColor #InnovationInColor
• •Short Ad Copy (Benefit Focus): More Artistry. Less Hassle. Colortrak tools are ergonomically designed for your comfort, so you can create stunning color all day long. #StylistTools #ErgonomicDesign #Colortrak
• •Brand Story Snippet (Value Focus): For over 40 years, we’ve been obsessed with color. Colortrak: Fueling your passion, empowering your artistry, one vibrant creation at a time. #ColortrakLegacy #PassionForColor #HairStylistLife