Brand Tone

Minimalist, Aesthetic, Authentic, Raw, Curated, Tastemaking, Inclusive, Global, Artistic, and Expressive.

Brand Values

• •Artistic Purity/Focus
• •Discovery and Promotion of New Talent
• •Authenticity
• •Inclusivity and Diversity
• •Quality and Simplicity
• •Cultural Impact
• •Social Responsibility
• •Innovation within Simplicity

Best Practices

• •Prioritize Clarity and Simplicity: Mirror the minimalist aesthetic in your language. Use concise sentences and clear, direct vocabulary. Avoid jargon or overly elaborate descriptions.
• •Focus on the Artist and Music: Ensure the copy always elevates the artist and their work. Highlight the uniqueness of the sound or performance.
• •Emphasize Authenticity and Rawness: Use words that convey genuineness, directness, and the unvarnished nature of the performances (e.g., "unfiltered," "raw," "essential," "live").
• •Maintain a Global and Inclusive Perspective: When speaking about artists or music, reflect the brand's commitment to diversity and global reach.
• •Use Evocative but Understated Language: While the visuals are simple, the music often evokes strong emotions. Use language that hints at this depth and impact without resorting to hyperbole. Let the power of the music speak for itself, with copy as a subtle guide.

Social Perception

A Premier Music Discovery Platform, Visually Distinctive and Iconic, A Tastemaker and Influencer, Authentic and Artist-Centric, Global and Inclusive, High Quality, A Community.

Copy Examples

• •Headline: Pure Sound. Singular Vision. COLORS. Body: Experience music in its most essential form. Discover the artists shaping tomorrow, today.
• •Headline: Beyond the Noise. Just the Music. Body: We strip it all back. One artist. One color. One unforgettable performance. This is COLORSxSTUDIOS.
• •Headline: The World's Stage. Unfiltered. Body: From Berlin to the world. COLORSxSTUDIOS brings you the voices defining the next wave of music. Tune in.
• •Headline: Curated for Connection. Body: Every color, every note, a new discovery. Join the COLORS community and experience the artists you need to hear.
• •Headline: Artistry Illuminated. Body: In a spectrum of sound, clarity emerges. COLORSxSTUDIOS: Where true talent shines.