Brand Tone

Conscious & Responsible, Vibrant & Positive, Approachable & Inclusive, Minimalist & Confident, Informative & Educational (Playful and Energetic on TikTok)

Brand Values

• •Sustainability
• •Ethical Production
• •Quality & Durability
• •Simplicity & Timelessness
• •Color Expression
• •Transparency

Best Practices

• •Lead with Values: Always keep sustainability, ethical production, and quality at the forefront or subtly integrated into your messaging. Let these core principles shine through.
• •Celebrate Color Vividly: Use descriptive, positive, and sometimes evocative language when talking about the color palette. Connect colors to moods, seasons, or self-expression.
• •Maintain Clarity and Simplicity: Mirror the minimalist design of the products with clear, concise, and easy-to-understand language. Avoid jargon or overly complex sentences.
• •Be Authentically Positive: The brand aims to bring joy and responsibility. The tone should be optimistic, inspiring, and genuine, without being overly effusive or making unsubstantiated claims.
• •Educate and Inform Transparently: Share details about materials, production, and care instructions. This reinforces the brand's commitment to transparency and helps build trust.

Social Perception

A go-to brand for high-quality, colorful basics. An ethical and sustainable choice. Reliable in terms of product quality. A brand with a strong, minimalist aesthetic. Slightly premium in its price point, but often justified by the quality and ethical standards.

Copy Examples

• •Instagram Post (Product Focus): Meet your new favorite tee, in 50 shades of perfect. Crafted from 100% organic cotton and dyed with care for the planet. Which color tells your story today? #ColorfulStandard #OrganicEssentials #SustainableStyle
• •Website Banner (Sustainability Focus): Wear the change. Our timeless essentials are made responsibly in Portugal using eco-friendly materials. Because style and sustainability go hand-in-hand. Discover the collection.
• •Email Subject Line (New Collection): New Hues, Same Values: Explore Fresh Colors for a Conscious Wardrobe.
• •Product Description Snippet (Detailing Quality): Experience the difference of truly considered basics. This [Product Name] is meticulously crafted from pre-washed, densely knit [Material, e.g., organic cotton] for a lasting fit and feel. Designed in Denmark, made with love in Portugal.
• •TikTok Video Concept Intro (Playful & Engaging): Styling our classic organic hoodie 3 ways! 🌈 Responsibly made, endlessly versatile. Which look is your vibe? Let us know! #ColorfulStandard #OutfitInspo #SustainableFashion #MadeInPortugal