Brand Tone

Rebellious, inclusive, community-focused, empowering, direct, and authentic.

Brand Values

• •Individuality and Self-Expression
• •Inclusivity and Unity
• •Community
• •Legacy and Authenticity

Best Practices

• •Speak the Language of Subcultures: Use terminology and references that resonate with the gothic, punk, and emo communities. Avoid generic, mainstream marketing jargon. The tone should always feel like it's from an insider, not an outsider.
• •Emphasize Individuality and Freedom: Frame products not just by their features, but by how they empower self-expression. Use active, empowering verbs like "unleash," "define," "create," and "rebel."
• •Lead with Inclusivity: Consistently reinforce the message that all are welcome. Use phrases like "for every identity," "no matter your look," and "join the community" to build a safe and inclusive brand image.
• •Leverage Your Legacy: Reference the brand's history ("since 1995") to build trust and authenticity. Position Colores Shop as a foundational part of the subculture scene, not a fleeting trend.
• •Stay True to the "Cult Shop" Identity: The brand's strength is its niche focus. The copy should reflect this by being unapologetically different, bold, and focused on its core audience, rather than trying to appeal to everyone.

Social Perception

Perceived as a genuine and reliable 'cult shop' for niche subculture products, with a loyal customer base. Valued for its specialized inventory and authentic connection to the subcultures it serves, rather than being a mainstream brand.

Copy Examples

• •Your style is your rebellion. Your color is your voice. For over 25 years, we've been the uniform for the non-conformists. Don't just follow the trend—be the cult icon. #ColoresShop #SubcultureStyle #BeDifferentBeFree
• •Unite Your Style. Unleash Your Color. From gothic black to punk pink, find your true self in the cult shop for subcultures since 1995.
• •Bored of Normal? New Dyes & Dark Wear Inside.
• •Manic Panic® Amplified™ - Electric Lizard™: This isn't just hair color; it's a statement. Electric Lizard™ glows under black light, ensuring you're not just seen, but remembered. Perfect for the punk who owns the night or the raver who lights up the dance floor. Vegan, cruelty-free, and ready to help you break the mold.
• •Colores Shop Hamburg - Goth, Punk & Emo Styles. The Cult Shop for Subcultures. Band Merch, Piercings & Bold Hair Dyes. Be Different.