Brand Tone

Helpful, Educational, Professional, Quality-Focused, Inspiring, Creative, Confident, and Direct.

Brand Values

• •Quality and Performance
• •Customer Empowerment (DIY Focus)
• •Innovation and Variety
• •Customer Support
• •Made in the USA & Eco-Friendliness

Best Practices

• •Prioritize Clarity and Guidance: Always explain the "how" and "why." Use clear, straightforward language, especially in instructions and product benefits. Avoid overly technical jargon without explanation.
• •Emphasize Quality and Durability: Consistently highlight the superior formulation of the products (e.g., "100% solids," "industrial-grade," "UV-resistant," "VOC-free") and the long-lasting results customers can expect.
• •Inspire Creativity: Use evocative language that paints a picture of the beautiful results achievable. Showcase variety in colors and finishes to spark ideas for different applications.
• •Maintain a Supportive and Accessible Voice: Reassure customers, especially DIYers, that they can achieve great results. Encourage them to reach out for support and make help easily accessible.
• •Be Authentic and Transparent: Acknowledge the nature of epoxy work. While emphasizing ease of use, also provide comprehensive information and troubleshooting tips to build trust. Share real customer projects and testimonials.

Social Perception

Positive for DIYers, Valued for Aesthetics, Seen as a Premium DIY/Professional Grade Product, Mixed on Technical Aspects, Generally Trustworthy.

Copy Examples

• •Headline: Transform Your Garage into a Showroom. Body: Don't just protect your floor, make a statement. Our industrial-grade epoxy delivers a stunning, high-gloss finish that's as tough as it is beautiful. Easy to apply, incredible to behold. Get your DIY project started with Coloredepoxies today!
• •Headline: Unleash Your Inner Artist with Epoxy. Body: From vibrant river tables to dazzling countertops, our extensive range of pigments and clear resins are your canvas. Achieve professional, eye-catching results with our easy-to-follow guides and premium, VOC-free formulas. What will you create?
• •Headline: Tired of Dull Concrete? We Have the Solution. Body: Coloredepoxies offers more than just a coating; it’s a durable, long-lasting transformation for any concrete surface. Our 100% solids epoxy is engineered for superior adhesion and resistance. Questions? Our experts are just a call away to guide you.
• •Headline: The Secret to a Flawless Metallic Floor? It's All in the Epoxy. Body: Achieve that coveted liquid-metal look with our specially formulated metallic pigments and crystal-clear resins. Our step-by-step video tutorials make it simple for DIYers to create a luxurious, seamless finish that wows.
• •Headline: Quality You Can Walk On. Beauty You Can Admire. Body: With two decades of field experience, Coloredepoxies provides high-performance epoxy systems designed for durability and stunning aesthetics. Made in the USA, VOC-free, and backed by expert support. Elevate your space with confidence.