Brand Tone

Inspirational, spiritual, and friendly. The communication is personal, gentle, and positive, focusing on emotional and spiritual benefits, aiming to create an approachable and warm connection.

Brand Values

• •Originality and Uniqueness
• •Handmade Craftsmanship
• •Spiritual Well-being
• •Joy and Color
• •Passion and Creativity

Best Practices

• •Always Speak from the Heart: Use "I" and "you" to maintain a personal, direct, and friendly connection. Share the passion and intention behind the creations, as Anca does in her brand story.
• •Highlight the 'Why' Not Just the 'What': Focus on the benefits beyond the physical product. Use words like "calm," "joy," "harmony," "peace," and "balance" to reinforce the brand's spiritual values.
• •Emphasize Uniqueness and Craftsmanship: Consistently use terms like "handmade," "hand-painted," "unique," "original," and "one-of-a-kind" to underscore the value of each piece.
• •Weave the Story into Everything: Remind the audience of the brand's origin story—a self-taught artist's journey of passion. This reinforces authenticity and the deep, personal commitment to the craft.
• •Let the Colors Speak: Use descriptive, emotive language when talking about the color palettes. Explain how color combinations are chosen with care to evoke specific feelings, reinforcing the idea that each piece has a powerful visual and emotional effect.

Social Perception

Color Drops Mandala is perceived as a high-quality, trustworthy brand delivering beautiful and unique handmade products. The artist, Anca, is seen as attentive to detail and cooperative. Customers feel an emotional connection to the pieces, describing them as "amazing," "precious," and "a joy to wear," highlighting excellent craftsmanship and customer service.

Copy Examples

• •Discover the 'Harmony Dance' Collection. Each hand-painted piece is a unique meditation in color, crafted to bring balance and joy to your day. Wear a drop of serenity. #ColorDropsMandala #HandmadeJewelry #ArtThatHeals
• •Let the vibrant spirals of this mandala quiet your mind and color your soul. Created spontaneously, with love and intention, to accompany you on your journey to inner peace. ✨ #DotMandala #SpiritualArt #UniqueDesign
• •Unlock your own creativity and find your calm. Join our mandala painting workshop and learn the meditative art of the dot. No experience needed, just an open heart. Sign up today and start your colorful journey. #MandalaWorkshop #CreativeWellness #ColorDropsMandala
• •Color Drops Mandala was born from a journey of self-discovery. I'm Anca, and I pour my heart into creating these pieces, hoping each one brings you the same peace and joy they bring me. This is more than art; it's a way to connect with your inner harmony.
• •A special treat for your soul. For a limited time, receive a complimentary mini-mandala stone with every order. Let these drops of color fill your home with peace and positive energy. #HandmadeWithLove #ColorDropsMandala