Brand Tone

Creative and Inspiring, Approachable and Supportive, Playful and Modern, Quality-Oriented

Brand Values

• •Customization and Personalization
• •Accessibility (DIY Focus)
• •Design and Aesthetics
• •Quality and Service
• •Inspiration and Creativity

Best Practices

• •Consistently use vibrant, descriptive language when talking about colors and design possibilities.
• •Frame copy around the customer's ability to design and create.
• •Maintain a light, enthusiastic, and friendly tone.
• •Focus on the 'what if' and the potential of the products.
• •Reinforce the availability of support, tutorials, and resources.

Social Perception

Positive for Customization and Quality, Resource for DIYers and Designers, Mixed Customer Service Experiences, Innovative and Trend-Setting, Engaging Community

Copy Examples

• •Stop Hiding Your Cords. Start Flaunting Your Style. Unleash your inner designer with Color Cord Company. Choose from 100+ colors and endless D.I.Y. possibilities to create lighting that’s uniquely you. Shop now and make your space shine!
• •Your Vision, Our Parts. Brilliant Lighting, Made by You. Dreaming of the perfect pendant or a custom chandelier? Color Cord Company makes D.I.Y. lighting simple and inspiring. High-quality, colorful components for a look that’s all your own. Get started today!
• •Color Outside the Lines of Ordinary Lighting. Don't settle for standard. With Color Cord Company, customize every detail of your light fixtures. From vibrant, cloth-covered wires to unique shades and bulbs, your home’s personality is about to get a lot brighter. Explore the collection!
• •D.I.Y. Doesn’t Mean Do It Alone. We’re Here to Help You Glow! New to custom lighting? No problem! Color Cord Company offers easy-to-follow tutorials and friendly support to guide your creativity. Design beautiful, bespoke lighting with confidence. Let's create something amazing together!
• •Light Up Your Life with a Splash of Color (and Personality!) Transform any room with lighting that speaks to your style. Color Cord Company offers everything you need to design and build custom fixtures that are as vibrant and unique as you are. Discover the joy of colorful, personalized lighting!