Brand Tone

Educational and Empowering, Inspirational and Aspirational, and Approachable and Supportive

Brand Values

• •Confidence
• •Simplicity and Efficiency
• •Individuality and Authenticity
• •Knowledge

Best Practices

• •Lead with the Benefit
• •Use Empowering Language
• •Balance Education with Inspiration
• •Tell Client Stories
• •Maintain a Consistent Visual and Verbal Aesthetic

Social Perception

The dominant perception among the target audience is that the benefits of color analysis—such as increased confidence and a more functional wardrobe—far outweigh the perceived limitations from criticism. It is seen as a form of self-care and a practical tool for self-expression, with many clients finding it a transformative and enlightening experience.

Copy Examples

• •Radiant in her true colors. ✨ Before her color analysis, Sarah felt her wardrobe was a random collection of pieces. Now, as a verified Autumn, she glows in warm, rich tones that feel like *her*. It's not about changing who you are; it's about revealing the confidence that's been there all along. Ready to discover your glow? Tap the link in our bio for your own analysis.
• •Your Most Confident Self is Waiting. Stop guessing what to wear. Our Seasonal Color Analysis reveals the perfect colors to illuminate your natural beauty, simplify your style, and build a closet you love. Effortless style starts here.
• •Tired of a closet full of clothes and nothing to wear?
• •Did you know the right colors can make you look more vibrant and feel more confident? It's science! The Striped Palm's professional color analysis helps you discover your unique seasonal palette. Say goodbye to fashion frustration and hello to a wardrobe where everything looks amazing on you. Learn more and book your analysis today!
• •Unlock your personal style with the power of color. Discover if you're a Summer, Winter, Spring, or Autumn and see how a color-coded closet can transform your daily routine. Save this pin for endless outfit inspiration! #SeasonalColorAnalysis #ColorTheory #PersonalStyle #WardrobeGoals #TheStripedPalm