Brand Tone

Enthusiast-focused & Passionate, Practical & Informative, Community-Oriented, Confident & Direct, Approachable & Friendly

Brand Values

• •Personalization & Self-Expression: Enabling riders to customize their bikes to reflect their style. "We designed ColorClusterz in order to personalize your motorcycle even more."
• •Innovation & Practical Solutions: Offering an "easy way to change the color of your dash."
• •Quality & Affordability: Providing good value products that enhance the bike's look without "breaking the bank."
• •Community & Rider Focus: Catering to the desires of motorcycle enthusiasts and building a base of satisfied customers.
• •Improved Riding Experience: While primarily aesthetic, some users report better dash visibility.

Best Practices

• •Speak Rider to Rider: Use language and terminology that resonates with motorcycle enthusiasts. Avoid overly corporate jargon. Focus on the passion for riding and personalization.
• •Highlight a Visual Transformation: Emphasize the aesthetic improvement and the 'before and after' appeal. Use high-quality images and videos of customized dashes.
• •Show, Don't Just Tell, the Ease of Use: Stress the simplicity of installation. Provide clear, concise instructions, and use customer testimonials or videos that demonstrate the DIY-friendly nature of the products.
• •Foster Community and Share User Content: Encourage customers to share photos of their customized dashes. Feature user-generated content on social media and the website. This builds social proof and reinforces the brand's connection with its audience.
• •Be Enthusiastic and Positive: Maintain an upbeat, confident, and passionate tone across all communications, reflecting the excitement of motorcycle customization and the satisfaction of a visually upgraded ride.

Social Perception

Positive, Value for Money, Niche Appeal, DIY Friendly, Trustworthy

Copy Examples

• •Headline: Your Ride, Your Rules. Make Your Dash Match Your Attitude. Body: Stop blending in. With ColorClusterz, transform your stock motorcycle dash into a statement. Easy to install, epic to look at. Shop kits for your bike now! Call to Action: Customize Your Cluster!
• •Headline: See Clearly, Ride Boldly. Upgrade to a ColorClusterz LCD Flip. Body: Tired of glare or a dull display? Our LCD flip kits not only give your dash a sleek, modern look but can also improve visibility. Join 13,000+ riders who’ve made the switch! Call to Action: Discover the Difference.
• •Headline: Weekend Project? Instant Upgrade. ColorClusterz Makes it Easy. Body: Give your bike a fresh look in minutes. Our pre-cut dash color kits are designed for a perfect fit and simple DIY installation. No wiring, no fuss – just pure style. Call to Action: Find Your Color.
• •Headline: Don't Just Ride. Define. Body: Your motorcycle is an extension of you. ColorClusterz offers the ultimate way to personalize your cockpit, with a range of colors and LCD flips to make your dash uniquely yours. What color defines your ride? Call to Action: Explore Styles.
• •Headline: The Mod That Gets Noticed. (And You Can Do It Yourself). Body: Turn heads for the right reasons. A ColorClusterz dash upgrade is a simple, affordable way to add that custom touch that sets your bike apart. Check out our gallery and get inspired! Call to Action: Get Inspired.