Brand Tone

Aspirational, conscious, and passionate, utilizing words like "premium" and "luxury" while emphasizing "all-natural," "sustainable," and "cruelty-free" ingredients. The tone also reflects the brand's personal story as a woman, Black, and Latina-owned business dedicated to unique, emotionally-charged scents.

Brand Values

• •Quality and Craftsmanship
• •Sustainability and Health
• •Inclusivity and Empowerment
• •Emotional Connection

Best Practices

• •Lead with Values: Always begin copy from a place of quality, sustainability, and passion. Whether highlighting a natural ingredient or sharing the story behind a scent, ensure the copy reinforces the brand's core values.
• •Use Sensory and Evocative Language: Go beyond describing a scent. Use words that paint a picture and evoke a feeling or memory. Phrases like "transported," "spa-like shower," and "unwind after a stressful day" emotionally resonate with customers.
• •Maintain a Confident and Elevated Voice: Use language that reflects the premium quality of the product. Words like "premium," "luxury," "exquisite," and "unmatched performance" set an expectation of excellence.
• •Incorporate Brand Story: Regularly mention that it's a woman, Black, and Latina-owned business. This is a powerful part of their identity that builds connection and supports consumers who want to buy with purpose.
• •Highlight Customer Testimonials: Integrate quotes from positive customer reviews into marketing copy. Using the words of satisfied customers adds authenticity and social proof, reinforcing claims about product quality and performance.

Social Perception

The social perception is overwhelmingly positive among its direct customer base, who are loyal and satisfied with the superior quality, scent, and longevity of the products. However, the brand currently has limited public awareness outside of its existing customer community.

Copy Examples

• •Breathe in bliss, not toxins. Our candles are hand-poured with 100% natural soy wax and phthalate-free fragrances, because what you breathe matters. Elevate your self-care routine with a candle that's as conscious as you are. #ColorAndFlame #CleanBurning #SustainableLuxury
• •From our hands to your home. Each Color & Flame candle is poured in small batches in our New Jersey studio. We believe in the art of candle making, ensuring every scent is perfect and every candle is a masterpiece. Discover the difference passion makes. #HandmadeWithLove #SmallBatch #ArtisanCandles
• •Escape the noise and find your center. Our Tranquility candle is a serene blend of calming lavender and gentle chamomile, designed to melt away stress and invite peace into your space. Handcrafted with all-natural soy wax and pure essential oils, it's more than a candle—it's a ritual. Light it to unwind after a long day, during meditation, or anytime you need a moment of calm.
• •Life is a collection of moments. The quiet morning coffees, the joyful celebrations, the peaceful evenings. Our new 'Moments' collection is crafted to be the soundtrack to your life, with unique, emotionally-fueled scents that capture the feeling of now. Discover your new signature scent today and fill your home with memories.
• •What scent makes you feel instantly relaxed? For us, it's the rich, earthy notes of our Sandalwood & Amber candle. Share your go-to relaxation scent below! 👇 #ScentStory #CommunityLove #ColorAndFlame