Brand Tone

Trustworthy and Experienced, Proud and Authentic, Reliable and Durable, Professional yet Approachable, Passionate about the Outdoors.

Brand Values

• •Heritage & Legacy
• •American Craftsmanship
• •Uncompromising Quality & Durability
• •Customer-Centricity
• •Integrity & Reliability
• •Tradition & Innovation

Best Practices

• •Anchor in Heritage: Regularly reference the 130+ year history and experience in communications to reinforce expertise and trustworthiness.
• •Champion "Made in USA": Consistently highlight the American-made quality and handcrafted nature of the products as a key differentiator and point of pride.
• •Speak with Authority and Passion: Combine knowledgeable advice and product information with genuine enthusiasm for the outdoor lifestyle and the quality of the tents.
• •Prioritize Durability and Reliability in Messaging: Use language that underscores the strength, longevity, and all-weather performance of the tents, assuring customers of a sound investment.
• •Maintain a Customer-First Approach: Ensure all communications, from marketing copy to customer service interactions, are helpful, respectful, and reflect a commitment to "unparalleled customer service" and "trusted advice."

Social Perception

A Manufacturer of High-Quality, Durable Goods, A Reputable and Historic American Brand, Reliable with Good Customer Support, A Preferred Choice for Serious Outdoor Use, A Premium, Worthwhile Investment

Copy Examples

• •Headline: Colorado Tent: Generations of American Craftsmanship. Body: Since 1890, we've handcrafted more than just tents; we've built enduring shelters for a lifetime of adventures. Proudly made in Denver, Colorado, our canvas tents offer rugged reliability and timeless quality. Trust our heritage to cover your future. Call to Action: Discover the Legacy.
• •Headline: Built for the Wild. Crafted in America. Body: When the wilderness calls, answer with the unmatched durability of a Colorado Tent. Engineered for the toughest conditions and meticulously handcrafted in the USA, our tents are the trusted choice for outfitters, hunters, and adventurers who demand the best. Call to Action: Gear Up with Confidence.
• •Headline: Lasting Memories Start with a Tent Built to Last. Body: From starlit nights glamping to rugged hunting expeditions, Colorado Tent provides the foundation for unforgettable experiences. Our commitment to superior materials and American-made quality ensures your shelter stands strong, year after year. Call to Action: Find Your Perfect Canvas Tent.
• •Headline: The Original Outdoor Authority. Still Made in Colorado. Body: With over 130 years of expertise, Colorado Tent continues to define excellence in outdoor shelters. Our handcrafted canvas tents and custom fabric solutions are a testament to enduring American quality and innovation. Call to Action: Experience True Craftsmanship.
• •Headline: Invest in a Colorado Tent: Your Adventure-Ready, American-Made Shelter. Body: Why choose Colorado Tent? Because quality endures. Our tents are handcrafted in Denver, using time-honored techniques and the finest materials for unmatched durability and performance, season after demanding season. Call to Action: Shop Our Tents Today.