Brand Tone

Authentic & Traditional, Expert & Knowledgeable, Proudly American, Durable & Reliable, Community-Oriented & Approachable, Passionate

Brand Values

• •Quality Craftsmanship
• •Durability & Longevity
• •American Made
• •Authenticity
• •Customer Satisfaction & Service
• •Comfort & Functionality
• •Tradition & Heritage

Best Practices

• •Emphasize Heritage & Longevity: Consistently weave in the "Since 1945" and the multi-generational aspect of the products.
• •Highlight American Made: Regularly mention "Made in USA," "American Craftsmanship," and the quality of American materials and labor.
• •Use Authentic, Evocative Language: Incorporate terms associated with Western lifestyle, craftsmanship, and durability (e.g., "rugged," "hand-finished," "time-honored," "working cowboy").
• •Focus on Quality & Durability: Speak to the lasting nature of the products, the high-grade materials, and the meticulous construction process.
• •Maintain an Approachable, Expert Voice: Combine deep knowledge of saddlery with a friendly, helpful tone that builds trust and reflects a commitment to the customer and the equestrian community.

Social Perception

Respected & Trusted, High-Quality & Durable, Good Value for Money, Authentically Western, Knowledgeable Support

Copy Examples

• •Headline: Still Built Like They Used To Be. Because Quality Never Goes Out of Style. Body: Since 1945, Colorado Saddlery has been handcrafting saddles with the American cowboy in mind. Experience the difference tradition, quality leather, and expert craftsmanship make on your next ride.
• •Headline: Your Grandfather’s Saddle. Ready for Your Grandchildren. Body: Investing in a Colorado Saddlery saddle isn't just a purchase, it's an heirloom in the making. Built tough, right here in the USA, for generations of comfort and reliability in the stirrup.
• •Headline: More Than a Saddle. It's a Colorado Saddlery. Body: Feel the legacy of the American West with every ride. Our commitment to superior materials and time-honored techniques means you get a saddle that works as hard as you do. Discover the Colorado Saddlery difference.
• •Headline: American Craftsmanship. Unbridled Performance. Body: From the open range to the arena, Colorado Saddlery provides the enduring quality and comfort you demand. Proudly made in America, for riders who know what matters.
• •Headline: The West Wasn't Won in a Day. Neither is Our Craftsmanship. Body: For over 75 years, we've perfected the art of saddle making. Colorado Saddlery: Built for the ride, crafted for a lifetime.