Brand Tone

Authentic Heritage

Brand Values

• •Tradition and History
• •Quality and Authenticity
• •Innovation
• •Territorial Connection
• •Family and Community

Best Practices

• •Lead with Heritage: Always anchor the brand story in its rich history. Start with "Since 1858" or mention the "five generations" to immediately establish authority and tradition.
• •Use Evocative, Sensory Language: Describe the products using rich, sensory words that evoke the taste and smell of Italy (e.g., "briosi sentori di scorza di limone," "aroma intenso e allo stesso tempo delicato").
• •Balance Tradition and Innovation in Your Narrative: When introducing a new product or partnership, frame it as the "next chapter" in a long story. Connect the new idea back to the brand's core values of quality and authenticity. Use phrases like "honoring tradition while embracing the future."
• •Emphasize the "Made in Italy" & Territorial Aspect: Explicitly mention the Italian and Campanian origins. Connect the quality of the products directly to the richness of the local land and its ingredients (e.g., "the heart of our homeland," "our land in a glass").
• •Maintain a Confident and Proud Tone: The brand is an award-winning leader in its field. The copy should reflect this with confident, declarative statements, avoiding hesitant or overly casual language. The tone should be that of an expert sharing their passion with the world.

Social Perception

The public perceives Antica Distilleria Petrone as a prestigious and reliable brand that honors Italian heritage. It is seen as a producer of high-quality, authentic liqueurs. The blend of a historical narrative with modern marketing and product innovation makes it appealing to both those who value tradition and those looking for something new. Its numerous awards and high-profile partnerships with entities like FIGC and Lamborghini reinforce its image as a mark of Italian excellence. It is viewed not just as a distillery, but as a cultural ambassador for its region.

Copy Examples

• •Innovation born from tradition. Introducing Guappa, the world's first liqueur crafted from the rich milk of Campanian buffalo. A taste of pure ingenuity, rooted in the heart of our homeland. Sip the unexpected. #AnticaDistilleriaPetrone #Guappa #ItalianExcellence #MadeInItaly #CraftLiqueur
• •The Taste of History, Bottled. Since 1858, our family has been capturing the soul of Italy in every bottle. From our classic Limoncello to the royal AmaRè elixir, discover the legacy of five generations. Click to bring home a true piece of Italian heritage. #Petrone1858 #ItalianTradition #Liqueur
• •The Spirit of Champions. Antica Distilleria Petrone and FIGC unite tradition and passion. Discover AmaRè, the taste of victory. #Azzurri #AmaRe #ForzaItalia
• •A Sip Through Time: Our Story, From 1858 to Today. Explore the recipes that have defined our family for over 160 years.
• •Elixir Falernum - A Myth Reborn. Inspired by the legendary wines of ancient Rome, our Elixir Falernum is a tribute to history itself. Aged in barriques with wild berries and fine brandy, it offers an intense yet delicate aroma. Perfect for contemplation or as a refined conclusion to any meal. A true nectar of the gods, reimagined for the modern connoisseur. #ElixirFalernum #AncientRome #Artisanal