Brand Tone

confident, accessible, and value-driven, becoming more casual and reassuring in customer service interactions.

Brand Values

• •Value: Offering luxury products at non-luxury prices, emphasizing discounts and smart shopping.
• •Authenticity: Guaranteeing all products are 100% authentic.
• •Selection: Providing an extensive inventory of over 8,000 fragrances.
• •Trust and Reliability: Building confidence through clear policies, testimonials, and guarantees.
• •Customer Confidence: Empowering customers to shop with assurance without overpaying or receiving counterfeit products.

Best Practices

• •Lead with Value: Always start with the core message of savings and discounts. Phrases like "Up to 45% Off," "Unbeatable Prices," and "Why Pay More?" should be prominent.
• •Reiterate Authenticity: In every appropriate communication (product pages, checkout, ads), include the "100% Authentic Guarantee" to build trust and overcome customer skepticism.
• •Use Confident & Direct Language: Avoid hesitant or overly complex language. Use strong, declarative sentences that state the brand's promise clearly (e.g., "We carry the exact same high-end colognes").
• •Keep it Relatable and Accessible: While the products are luxurious, the tone should be down-to-earth. Use casual and reassuring phrases in customer-facing copy like FAQs and return policies to show approachability.
• •Focus on the Smart Choice: Frame the narrative around making an intelligent purchasing decision. The customer isn't just buying a fragrance; they are smartly acquiring a luxury item without the unnecessary expense, empowering them to feel both sophisticated and savvy.

Social Perception

largely positive, centering on its reputation as a legitimate source for discounted fragrances. Perceived as a practical and savvy choice for consumers looking for the best price and assured authenticity.

Copy Examples

• •Your Favorite Scent. A Price You Won't Believe.
• •(Image of a popular luxury cologne) "Why wait for a sale? Get the designer scents you love, like this iconic fragrance, for up to 45% off retail—every single day. 100% authentic, guaranteed. Tap to shop."
• •Stop Overpaying for Luxury. 8,000+ Authentic Fragrances. Unbeatable Prices. Find Your Signature Scent Today.
• •Tired of department store markups? So are we. At Cologne.com, you get the exact same authentic fragrances for less. With free shipping over $49 and easy returns, there's no reason to shop anywhere else.
• •A short, fast-paced video showing a hand scrolling past multiple high-priced fragrance websites, then stopping on Cologne.com with a sigh of relief. Text overlay: "My wallet when I finally stopped paying retail. #cologne #perfumetiktok #deals"