Brand Tone

Warm, personal, aspirational, friendly, and inviting, emphasizing community and relatability.

Brand Values

• •Quality and Durability
• •Uniqueness and Curation
• •Sustainability
• •Family and Community
• •Adventure and Joy

Best Practices

• •Maintain a Personal and Grateful Voice: Always communicate with a warm and appreciative tone. Phrases like "we are so grateful" and "thank you for your support" reinforce the brand's personal nature.
• •Tell the "Why" Behind the Products: Go beyond simply describing a product. Share the story behind its selection, the quality of the materials, or how it fits into the "Love. Wear. Repeat." philosophy.
• •Use Inclusive and Community-Oriented Language: Foster a sense of belonging by using terms like "The Colman and Lucia Gang" and "our community". This makes customers feel like they are part of the brand's family.
• •Emphasize the "By Moms for Moms" Angle: This is a powerful differentiator. Consistently remind your audience that the products are curated and tested by a mother who understands their needs and values.
• •Showcase a Spirit of Adventure and Joy: The brand's tagline, "Curated For Adventures!", should be reflected in the copy. Use active, inspiring language that encourages families to create memories and enjoy life's moments.

Social Perception

Highly positive; viewed as a charming and reliable source for high-quality, unique children's and lifestyle products. Perceived as a community hub offering experiences and a welcoming environment, fostering deep connections with customers.

Copy Examples

• •Embrace the puddles! Our latest collection is all about finding joy in the everyday adventures. Made with durable, water-resistant materials, these pieces are designed to be loved, worn, and passed down. #ColmanAndLucia #CuratedForAdventures #LoveWearRepeat
• •Adventures are better together. ✨ Coordinate your family's style with our new collection of matching outfits for you and your little ones. From beach days to city strolls, we have the perfect look for making memories. Shop the collection now and support a mom-owned small business! #FamilyStyle #ByMomsForMoms
• •Create a space for dreaming. ✨ Discover our curated collection of decor and toys, thoughtfully chosen to spark imagination and stand the test of time. Quality, unique pieces for the little human beings in your life. #HeirloomQuality #PlayroomInspo
• •New arrivals have landed! 📦✨ From playful prints to timeless classics, there's something new for every little adventurer. Come say hi at our Calle Cerra store or shop online 24/7! #NewArrivals #KidsFashion #PuertoRico
• •From our family to yours, a heartfelt thank you for being a part of the Colman and Lucia community. Every purchase supports our dream of bringing unique, quality pieces to families like yours. As a small token of our appreciation, enjoy 15% off your next order with code: FAMILY15. With love, The Colman and Lucia Gang.