Brand Tone

Urgent, value-driven, and trustworthy, aiming for a friendly and helpful persona.

Brand Values

• •Eco-friendliness
• •Customer satisfaction
• •Quality
• •Irish identity

Best Practices

• •Be Authentic: Your brand's voice must be an honest reflection of your values and operations. Do not claim to be Irish-based if you operate from China. Authenticity builds long-term trust.
• •Develop a Brand Voice Guide: Create a document that clearly defines your brand's tone (e.g., 'friendly, expert, traditional'), personality, and key messaging pillars. This ensures every team member communicates consistently.
• •Align Copy with Customer Experience: Ensure the promises made in your marketing copy (e.g., 'easy returns,' 'premium quality') are fully supported by your actual customer service and product quality. A disconnect here is the fastest way to destroy brand credibility.
• •Prioritize Clarity Over Jargon: Use clear, straightforward language that is easy for your audience to understand. Avoid overly technical terms or misleading marketing-speak. For example, instead of a vague 'eco-friendly process,' explain exactly what makes it so.
• •Listen and Adapt: Regularly monitor customer reviews, social media comments, and feedback. This provides invaluable insight into how your brand is perceived and allows you to address concerns and adjust your tone and messaging to better resonate with your audience.

Social Perception

Overwhelmingly negative, widely regarded as a scam. Customers report being misled, receiving poor-quality goods, and being unable to secure refunds. The brand name is associated with warnings about fake online stores using deceptive Irish names.

Copy Examples

• •Timeless Irish Style, Modern Craftsmanship. Discover enduring quality with Collins Kildare, your home for premium menswear since [if it were true, a year].
• •The Essential Merino Wool Sweater: Not just a layer, but a staple. Woven from 100% pure merino wool for exceptional softness and breathability. Its classic crewneck design makes it a versatile piece for the office or the weekend. Ethically sourced and crafted to last.
• •Subject: A Thank You from Our Family to Yours As a family-run business right here in Kildare, we couldn't do it without you. To show our appreciation, here's an exclusive 15% off your next order. Thank you for supporting local.
• •Ready for the weekend, whatever the weather. Our new all-weather jacket is designed for Irish life – practical, stylish, and durable. How are you spending your weekend? Show us your #CollinsKildareStyle.
• •Founded in the heart of Kildare, Collins is more than just a store; it's a promise. A promise of quality garments, honest pricing, and a commitment to personal service that has been our guiding principle from day one.