Brand Tone

professional, sophisticated, and trustworthy

Brand Values

• •Quality and Craftsmanship
• •Heritage and Tradition
• •Innovation
• •Functionality and Pragmatism
• •Authenticity and Self-Expression
• •Customer Focus
• •Sustainability

Best Practices

• •Emphasize Heritage and Quality: Consistently weave in the brand's long history and commitment to high-quality materials and craftsmanship in product descriptions, 'About Us' sections, and social media posts.
• •Maintain a Professional and Sophisticated Vocabulary: Use language that reflects elegance, precision, and a premium feel. Avoid overly casual slang or trendy jargon.
• •Focus on Solutions and Benefits: Highlight how Collins Debden products help customers achieve organization, productivity, and a sense of control and style.
• •Showcase Testimonials and Longevity: Feature customer reviews that speak to the durability and lasting value of the products, reinforcing trust and reliability.
• •Ensure Visual Consistency: The tone of the copy should be mirrored in the visual presentation on the website and social media – clean, elegant design and high-quality product imagery.

Social Perception

Collins Debden is generally seen as a provider of high-quality, reliable, and stylish stationery, an established leader in the diary and stationery market, building trust and respect.

Copy Examples

• •Elevate Your Everyday: For over 200 years, Collins Debden has crafted premium stationery that blends timeless design with modern functionality. Organize your success.
• •The Heritage of Organization, The Future of Your Plans: Trust Collins Debden's legacy of quality to bring clarity and style to your daily schedule.
• •More Than a Diary, It's a Statement: Discover the Collins Debden difference – where meticulous craftsmanship meets sophisticated design for the discerning professional.
• •Plan with Confidence. Create with Collins Debden: Our curated collection of diaries, notebooks, and planners empowers you to achieve your goals with elegance and efficiency.
• •Invest in Your Productivity: Collins Debden offers the essential tools to project a polished image and master your commitments, year after year.