Brand Tone

Appreciative & Reverent, Professional & Skillful, Inspiring & Evocative, Accessible & Welcoming

Brand Values

• •Beauty of Nature
• •Realism & Detail
• •Mastery of Light
• •Artistic Legacy & Connection
• •Quality & Craftsmanship

Best Practices

• •Emphasize Light and Realism: Consistently use descriptive language that highlights Collin Bogle's signature mastery of light, shadow, and his ability to capture lifelike detail. Words like "luminous," "intricate," "photorealistic," and "vibrant" can be used.
• •Focus on the "Why": Share the inspiration behind the art – the love for nature, the desire to capture a specific moment or feeling, the dedication to the craft. This connects with the audience on an emotional level.
• •Maintain Professionalism with a Personal Touch: While showcasing high skill, incorporate the artist's voice and passion. Artist statements or brief insights into the creative process can make the brand more relatable.
• •Use Evocative and Respectful Language: Describe the wildlife and natural scenes with a sense of awe and respect, mirroring the artist's approach. Words like "majestic," "serene," "wild spirit," and "natural wonder" align with this.
• •Ensure Visual Consistency: Let the artwork speak for itself, but ensure that all accompanying text (captions, descriptions, website copy) uses a consistent vocabulary and tone that complements the refined and detailed nature of the art. The language should be as carefully crafted as the paintings.

Social Perception

Highly Respected Artist, Evocative and Emotionally Connecting, Trusted Seller, Focus on Eyes and Expression, Traditional yet Enhanced

Copy Examples

• •Website Banner: "Experience the soul of the wild. Collin Bogle's award-winning nature art captures breathtaking moments in light and detail, bringing the untamed beauty of the natural world into your home."
• •Instagram Post (showing a new wolf painting): "Meet 'Silent Watcher.' Hours of meticulous work with watercolor and pastel went into capturing the intensity of his gaze and the subtle play of light on his fur. My hope is to share these magical encounters in nature with you. What do you feel when you look into his eyes? #CollinBogleArt #WildlifeArt #WolfPainting #NatureInspired #ArtisticDetail"
• •Etsy Product Description (for a bird print): "Bring the vibrant life of the forest to your walls with this stunning fine art print. Rendered with exceptional realism by artist Collin Bogle, every feather and subtle hue is captured through a delicate dance of watercolor and colored pencil. A testament to the beauty of nature, ready to inspire.
• •Facebook Announcement (New Print Collection): "New Arrivals! Explore the latest collection from Collin Bogle Nature Art, where light and shadow create a playground for the imagination. Each piece is a window into the wild, meticulously crafted to share the wonder of nature. Discover your new favorite today. Link in bio! #NatureArt #FineArtPrints #CollinBogle #WildlifeArtist #HomeDecor"
• •Pinterest Pin Description (Floral Art): "The delicate dance of light on petals. Collin Bogle's floral art celebrates the intricate beauty often overlooked. Perfect for adding a touch of serene elegance to any space. #FloralArt #NatureDetail #CollinBogleNatureArt #RealisticPainting #ArtForHome"