Brand Tone

Proudly Classic and Approachable

Brand Values

• •Nationalism
• •Quality & Craftsmanship
• •Heritage
• •Modernity
• •Versatility

Best Practices

• •Lead with "Pride" and "Heritage": Always connect the product back to the core values of nationalism and heritage. Use keywords like "Filipino," "pride," "heritage," "legacy," and "100% Philippine-made" consistently.
• •Balance Classic with Modern: Speak the language of a modern audience (using approachable, clear, and sometimes casual-professional language) while referencing the brand's classic appeal and history.
• •Emphasize Quality and Detail: Go beyond saying a product is "high-quality." Use descriptive words like "durable," "finely stitched," "locally-woven piqué," and "iconic embroidery" to paint a picture of craftsmanship.
• •Tell a Story: Frame products within a narrative. Whether it's the story of the brand's founding, the inspiration behind a design, or how a piece fits into the customer's life, storytelling creates a stronger emotional connection.
• •Maintain a Consistent Hashtag Strategy: Consistently use core brand hashtags like #CollezioneC2, #WearYourHeritageProud, and #CozyWithCollezioneC2 across all platforms to build a recognizable and searchable brand identity.

Social Perception

Collezione C2 is widely perceived as a symbol of modern Filipino pride.

Copy Examples

• •Crafted for the modern Filipino. Our classic piqué polo is more than just a shirt—it's a piece of our heritage, designed for your daily journey. 100% Filipino-made, from thread to finish. #CollezioneC2 #WearYourHeritageProud #FilipinoCraftsmanship
• •Your style tells a story. What will yours say? Introducing the Urban Traveller Collection by Collezione C2. Classic silhouettes meet modern functionality, perfect for navigating the city you call home. Wear your story. Wear your pride. Shop the new collection now.
• •One polo, three vibes. Who says classics can't keep up? From work to weekend, I’m always ready. #CozyWithCollezioneC2 #StylePH #PinoyPride
• •Since 1972: A Legacy of Style. Over 50 years of Filipino pride, woven into every shirt. Discover the heritage that inspires today's classics. #CollezioneC2 #ThenAndNow
• •Timeless style is always a good investment. As a thank you to our community, enjoy 20% off our classic collection. It’s the perfect time to own a piece of Filipino heritage, designed with passion and made to last. Shop now and wear your pride on your sleeve.