Brand Tone

Natural & Wholesome, Caring & Trustworthy, Eco-Conscious & Ethical, Artisanal & Passionate, Friendly & Approachable, Community-Oriented

Brand Values

• •Natural Ingredients
• •Sustainability & Environmental Responsibility
• •Handcrafted Quality
• •Ethical Practices
• •Customer Wellbeing
• •Transparency
• •Local Connection

Best Practices

• •Emphasize "Natural" and "Handmade": Consistently use keywords like "natural," "handmade," "artisan," "small-batch," and "pure essential oils" to reinforce the core product identity.
• •Highlight Ethical Values: Regularly mention "palm oil-free," "plastic-free," "vegan," and "cruelty-free" to appeal to conscious consumers and reiterate brand principles.
• •Adopt a Warm and Caring Voice: Write as if speaking to a friend, using welcoming, informative, and reassuring language. Share the "why" behind the products, connecting to the founder's story where appropriate.
• •Focus on Benefits, Not Just Features: Explain how the natural ingredients and ethical practices benefit the customer's skin, wellbeing, and the environment. (e.g., "gentle on sensitive skin," "nourishing ingredients," "guilt-free luxury").
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the imagery used across all platforms – clean, natural, and authentic visuals will support the wholesome and ethical messaging.

Social Perception

High-Quality & Effective, Ethical & Trustworthy, Caring & Personal, Gift-Worthy, Support for Small Business

Copy Examples

• •Headline: Feel the Goodness of Nature on Your Skin. Body: Our handcrafted soaps are lovingly made in small batches, using only the finest natural ingredients. Kind to your skin, kind to the planet. #NaturallyClean #PalmOilFree
• •Headline: Gentle Care, Naturally. Body: Inspired by a mother's love, our vegan soaps are perfect for the whole family, even those with sensitive skin. Discover the difference pure ingredients make. #HandmadeSoap #EcoFriendly
• •Headline: Unwrap a Little Piece of the Cotswolds. Body: From our hands to yours, experience the simple luxury of College Green Soaps. Each bar is a testament to our passion for quality and nature. #ArtisanSoap #SupportSmallBusiness
• •Headline: More Than Just Soap: It's a Promise. Body: A promise of plastic-free packaging, cruelty-free ingredients, and a commitment to a cleaner, greener world. Wash with purpose. #SustainableLiving #VeganSkincare
• •Headline: Your Daily Ritual, Elevated. Body: Transform your daily cleanse with our beautifully scented, all-natural soaps and skincare. Because self-care shouldn't cost the Earth. #NaturalBeauty #HandcraftedGoodness