Brand Tone

Humorous & Witty, Casual & Approachable, Passionate & Enthusiastic, Youthful & Trendy

Brand Values

• •Celebrating Boba Culture
• •Relatability (to College Experience)
• •Self-Expression & Fandom
• •Fun & Lightheartedness
• •Comfort & Quality (implied)

Best Practices

• •Know Your Audience Deeply: Understand the slang, humor, concerns, and aspirations of college students and young boba enthusiasts. Speak their language authentically.
• •Embrace Relatable Humor: Inject wit and observational humor about college life, studying, social situations, and, of course, boba itself. Keep it light and clever.
• •Be Passionate and Genuine: Let the genuine love for boba and the college experience shine through. Authenticity resonates more than forced trendiness.
• •Maintain a Conversational & Approachable Style: Use informal language, ask questions, and create a sense of community. Avoid overly corporate or stiff wording.
• •Develop a Brand Voice Guide: Document key tone characteristics, approved vocabulary (and words to avoid), and examples of on-brand copy. This ensures consistency across all writers and platforms.

Social Perception

Niche & Novelty, Fun & Giftable, Connected to a Popular Trend, Positive (among target audience)

Copy Examples

• •Instagram Post (Image: Student wearing a "Boba Major" T-shirt, studying with a boba drink): Thesis: Boba is essential. Field research in progress. 🤓🥤 Declare your major in deliciousness. #CollegeBoba #BobaMajor #StudyFuel #BobaLife #StudentLife
• •Facebook Ad (Carousel ad showcasing different hoodie designs): Surviving finals? Enduring 8 AMs? We got you. Our boba-themed hoodies are softer than your professor's heart (maybe). Treat yo' self! Shop the collection now. #BobaHoodie #CollegeLife #ComfyClothes #Streetwear #FinalsWeek
• •Product Description (for a "Boba Bae" T-shirt): Found your boba bae? Make it official. This tee is the ultimate relationship status update for those who share a love for tapioca pearls and questionable life choices (like skipping class for a boba run). Softer than their excuses, cooler than their side of the pillow. #BobaBae #CoupleGoals #BobaLove #FunnyTee #CollegeRomance
• •Email Subject Line (for a new product launch): Warning: May Cause Extreme Boba Cravings (& Compliments) (Email Body Snippet): Forget that textbook. We've got your new favorite read: our latest drop of boba gear! Designed for maximum comfort while you're 'studying' (aka scrolling TikTok with a boba in hand). Check it out before your roommate steals the idea. 😉
• •Website Banner Text: Fueling Late Nights & Boba Runs. Your Official Uniform for the College Boba Life. [Shop Now]