Brand Tone

Artistic & Passionate, Warm & Friendly, Whimsical & Joyful, Nostalgic & Modern-Vintage, Appreciative & Community-Oriented

Brand Values

• •Artistic Expression & Creativity
• •Quality & Craftsmanship
• •Joy & Delight
• •Individuality & Uniqueness
• •Connection to Heritage & Nature
• •Accessibility (to art)

Best Practices

• •Embrace Storytelling: Share the inspiration behind collections, the process of creation, and Colleen's personal journey as an artist. This reinforces authenticity and passion.
• •Use Vivid & Evocative Language: Employ descriptive words that convey color, joy, whimsy, and artistry (e.g., "vibrant," "joyful," "hand-painted," "folksy," "heirloom").
• •Maintain Visual Consistency: Ensure that photography and visual elements on the website and social media reflect the colorful, detailed, and artistic nature of the ceramics.
• •Engage Genuinely: Respond to comments and messages with warmth and appreciation, fostering a sense of community.
• •Highlight the "Handmade" Aspect: Continuously emphasize the unique, one-of-a-kind nature of each piece, celebrating the craftsmanship and the artist's touch.

Social Perception

Highly Talented & Artistic, High Quality, Unique & Collectible, Joyful & Uplifting, Gift-Worthy, Authentic & Handmade

Copy Examples

• •Instagram Post (New Mug Collection): Sip your morning coffee from a cup full of sunshine! ☀️ Our new hand-painted floral mugs are here, each one a unique burst of joy to brighten your day. Inspired by vintage patterns and a love for all things colorful. Which one speaks to your soul? #ColleenMcCallCeramics #HandmadeHappiness #FunctionalArt #MorningJoy #VintageInspired
• •Website Banner (Homepage): Colleen McCall Ceramics: Where Artistry Meets Everyday. Discover vibrant, hand-painted pottery designed to bring joy and color to your home. Modern heirlooms, crafted with passion.
• •Facebook Ad (Workshop Promotion): Unleash your inner artist! Join Colleen for a hands-on pottery workshop and learn the magic of transforming clay into your own colorful creation. No experience needed, just a love for beautiful things! Limited spots available – book yours and let's make something joyful together. #PotteryWorkshop #ElmiraNY #CreativeCommunity #HandmadeHome #ColleenMcCall
• •Product Description (Serving Bowl): Gather 'round this stunning, hand-painted serving bowl – a true centerpiece that tells a story of vintage charm and folksy delight. Decorated inside and out with vibrant, blooming patterns, it’s perfect for sharing meals and making memories. Durable, delightful, and designed to be cherished. #ArtisanPottery #ColorfulKitchen #HeirloomQuality #EntertainInStyle
• •Email Newsletter Snippet (New Collection Launch): Hello, color lovers! Get ready to fall in love with our latest collection, fresh from the kiln. Each piece is a little bit of whimsical charm, a dash of vintage inspiration, and a whole lot of heart. Perfect for gifting (or treating yourself!). Explore the new arrivals and find your next favorite. #NewCollection #HandmadeCeramics #ArtForYourTable #ColleenMcCallMagic