Brand Tone

aspirational yet approachable and trustworthy

Brand Values

• •Authenticity
• •Sustainability
• •Community
• •Passion
• •Accessibility

Best Practices

• •Lead with Passion, Follow with Trust: Start with the love of vintage and the story behind the bags, but always reinforce the message of authenticity and reliability.
• •Use Inclusive and Aspirational Language: Speak to the desire for luxury while making it feel attainable and welcoming. Use phrases like "your dream bag" and "join our community."
• •Highlight Sustainability in a Stylish Way: Frame sustainable shopping not as a compromise, but as a chic and conscious choice.
• •Let Your Customers Be Your Storytellers: Encourage and share user-generated content like unboxing videos and customer photos to build social proof and a sense of community.
• •Maintain a Consistent Visual Identity: Use high-quality, clean, and aspirational imagery across all platforms to reflect the luxury nature of the products.

Social Perception

Customers perceive Collector's Cage as a legitimate and trustworthy source for high-quality, authentic vintage designer bags. The brand is praised for fast shipping, excellent customer service, and accurate product descriptions, seen as a 'heaven for those who love designer bags but want to shop ethically and sustainably'.

Copy Examples

• •The icon is here. The Fendi Baguette isn't just a bag; it's a piece of fashion history. And this vintage beauty is ready for its next chapter with you. Sustainable, authenticated, and waiting to be cherished. #CollectorsCage #VintageFendi #SustainableLuxury
• •Choose Vintage. Change Fashion. Every bag in our collection tells a story and helps create a more sustainable future. Join the movement. #CircularFashion #CollectorsCage
• •Your dream bag is closer than you think. At Collector's Cage, we believe in making luxury accessible. Every one of our vintage designer bags is 100% authenticated and ready to be loved again. Find your forever bag today.
• •A timeless classic for a reason. This pre-loved Louis Vuitton Speedy 30 is in excellent condition, with its iconic monogram canvas still vibrant. It comes with a certificate of authenticity, so you can carry it with confidence. This isn't just a purchase; it's an investment in enduring style.
• •This is how we guarantee your vintage bag is the real deal. #AuthenticityGuaranteed #LuxuryResale #CollectorsCage (for a TikTok video concept)