Brand Tone

Conscious & Ethical, Minimalist & Simple, Transparent & Honest, Thoughtful & Purposeful, Calm & Natural

Brand Values

• •Sustainability
• •Simplicity
• •Transparency
• •Ethical Production
• •Slow Fashion
• •Quality & Durability
• •Giving Back

Best Practices

• •Prioritize Value-Driven Language: Always weave in core values like sustainability, ethical, transparent, simple, and natural authentically into the copy. Avoid greenwashing by being specific (e.g., organic cotton instead of just eco-friendly).
• •Embrace Simplicity and Clarity: Use clear, concise language. Avoid jargon, overly technical terms (unless explained simply), or excessively flowery prose. The tone should be as uncluttered as the sneaker designs.
• •Maintain Honesty and Transparency: If discussing production, materials, or challenges, be open and direct. This builds trust and aligns with the brand's transparent ethos. For example, clearly state what materials are used and why.
• •Focus on Timelessness over Trends: Position the products as long-lasting staples rather than fleeting fashion items. Highlight durability and classic design elements.
• •Use a Calm, Considered Voice: The copy should feel thoughtful and intentional, never rushed or overly salesy. Reflect the slow fashion philosophy in the pacing and tone of the writing. This extends to customer interactions and social media responses.

Social Perception

Positive General Perception, Valued for Comfort and Style, Seen as a Trustworthy Alternative, Appreciation for Transparency, Minor Concerns about sizing

Copy Examples

• •Headline: Step Lighter. Our simple sneakers, made naturally. Body: Crafted from organic cotton and sustainable hemp, Collective Canvas shoes are designed for your everyday journey and kind to the planet. Walk with purpose.
• •Headline: See Beyond the Shoe. Transparency in Every Stitch. Body: We believe in open Cción. From our ethically chosen factory to our naturally sourced materials, discover the story behind sneakers designed to last. Know your impact.
• •Headline: The Art of Less. Timeless Design, Sustainable Future. Body: Inspired by classic silhouettes, our sneakers are a stand against fleeting trends. Made with renewable materials like natural rubber and castor oil insoles, they’re built for longevity, not landfill.
• •Headline: Naturally Comfortable. Consciously Created. Body: Experience the difference of organic hemp and breathable organic cotton. Our sneakers offer all-day comfort, knowing they're made with respect for people and the planet.
• •Headline: Slow Down. Choose Well. Body: Collective Canvas is more than footwear; it's a commitment to mindful consumption. Simple, durable sneakers crafted with integrity, for a more sustainable path forward.