Brand Tone

The predominant tone of Collectaway is enthusiastic, approachable, informal, and engaging. It aims to create a sense of community among collectors and is often exciting, especially when revealing rare items.

Brand Values

• •Passion for Collecting
• •Community
• •Excitement and Discovery
• •Authenticity

Best Practices

• •Embrace Enthusiasm: All copy should reflect a genuine passion for collecting. Use exclamation points and enthusiastic language where appropriate, but avoid hyperbole that could sound inauthentic.
• •Speak the Collector's Language: Utilize terminology that resonates with the target audience (e.g., "grail," "pack cracking," "graded"). This demonstrates an understanding of the collector community.
• •Leverage the Founder's Voice: Continue to feature Dave Jordan as the face of the brand. His personal stories and excitement are powerful assets that should be woven into the brand's narrative.
• •Foster Community in Your Copy: Use inclusive language ("we," "our community") and encourage interaction. Ask questions and create opportunities for followers to share their own collecting experiences.
• •Be Transparent About Value: When promoting products like the Mystery Box, focus on the experience and the curation process. While highlighting potential high-value items, be careful not to create unrealistic expectations about the monetary return. Frame it as a fun and exciting way to grow a collection.

Social Perception

The public perception of Collectaway is largely positive, with customers drawn to the brand's passion and the excitement it generates. Dave Jordan is seen as a knowledgeable and enthusiastic collector. While popular, the Mystery Boxes are debated, with some customers questioning the monetary value compared to the subscription cost, indicating a need to manage expectations.

Copy Examples

• •Hold a Piece of History. The Vault is Open.
• •We just got our hands on a '52 Mickey Mantle! The GOAT Collector is LIVE on YouTube now – you don't want to miss this unboxing!
• •Unleash the thrill of the find every month. Our Mystery Box is more than just cards; it's a curated experience for the true collector. What treasures will you discover?
• •Your Next Grail Card Awaits...
• •From Babe Ruth to Patrick Mahomes – Find Your Legend at Collectaway.