Brand Tone

Expert & Informative, Passionate & Enthusiastic, Reliable & High-Quality, Community-Oriented, Direct & Benefit-Driven

Brand Values

• •Innovation
• •Quality & Performance
• •Precision
• •Customer Focus & Community
• •European Craftsmanship/Manufacturing
• •Problem Solving

Best Practices

• •Emphasize Precision and Control: Always highlight how Colle 21 products allow for meticulous work, whether it's through the glue's formulation (like the anaerobic cure time) or the design of the applicators.
• •Speak the Hobbyist's Language: Use terminology and refer to applications that resonate with model makers, DIY enthusiasts, and crafters (e.g., "scale modeling," "dioramas," "fine details," "custom builds").
• •Showcase Strength and Reliability Convincingly: Go beyond just saying it's "strong." Mention resistance to specific stresses like temperature, water, or vibration, and use phrases that convey enduring bonds.
• •Maintain an Enthusiastic and Supportive Voice: Reflect the passion of the community. Encourage creativity and position Colle 21 as a partner in their projects, not just a product.
• •Highlight Innovation and Problem-Solving: Continuously remind the audience of what makes Colle 21 different and better – whether it's the non-drying formula, the variety of glue types for specific needs, or its European quality. Focus on how these innovations solve common gluing frustrations.

Social Perception

Positive, Specialized & Professional, Innovative, Trustworthy

Copy Examples

• •Headline: Stop the Stress, Start the Build. Colle 21: Position Perfectly, Bond Permanently. Body: Tired of superglues that dry before you're ready? Our unique anaerobic formula gives you precious seconds to align your parts flawlessly. Experience the Colle 21 difference – strong, precise bonds without the rush. Ideal for modelers and DIYers who demand perfection. Call to Action: Discover your new favorite adhesive at colle21.com.
• •Headline: The Detailer's Dream: Colle 21 Black Cyanoacrylate. Body: When every detail matters, make your glue line invisible or intentionally precise. Colle 21 Black offers the same legendary strength, now in a formula that highlights your work on dark materials or provides a subtle, strong bond. Call to Action: Elevate your craft. Shop Black Cyano now!
• •Headline: From Micro to Mighty: Colle 21 Powers Your Passion. Body: Whether it's the finest scale model detail or a robust household repair, Colle 21 delivers unparalleled strength and precision. Join a community of creators who trust Colle 21 for bonds that last. Call to Action: What will you create today? Get Colle 21!
• •Headline: Don't Let Clogged Nozzles Ruin Your Flow. Body: The project's heating up, but your glue isn't cooperating? Colle 21's precision applicator and anti-clog cap mean you can focus on your creation, not on glue frustrations. Use it to the last drop! Call to Action: Experience seamless adhesion. Try Colle 21.
• •Headline: Colle 21: European Innovation for World-Class Results. Body: Crafted in France, trusted by hobbyists and pros worldwide. We're passionate about providing superior adhesives that empower you to build, repair, and create with confidence. Call to Action: Join the Colle 21 family of builders.