Tono de Marca

Passionate & Elegant, Authentic & Traditional, Customer-centric & Trustworthy, Playful & Emotional (for "collar-de-sentimientos")

Valores de Marca

• •Quality & Craftsmanship
• •Authenticity & Heritage
• •Customer Satisfaction & Service
• •Beauty & Elegance
• •Self-expression & Storytelling
• •Transparency & Honesty

Mejores Prácticas

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., "Elegant," "Authentic," "Warm," "Playful"). Provide "This, Not That" examples (e.g., "Elegant, not Stuffy"; "Playful, not Childish"). This serves as a guide for all copywriters.
• •Infuse Core Values into Messaging: Regularly weave in key brand values (like "Authenticity," "Craftsmanship," "Mexican Heritage" for Aura Maya) into product descriptions, social media, and storytelling content. This reinforces what the brand stands for.
• •Know Your Audience and Platform: Adapt the tone slightly for different platforms while keeping the core essence. For instance, TikTok copy might be more informal and trend-focused than a formal website "Our Story" page, but both should still reflect Aura Maya's elegance and authenticity.
• •Use Consistent Terminology and Phrases: Identify key phrases and product naming conventions that reflect the brand. For Aura Maya, this could include terms related to Mexican culture, quality materials, or emotional connection (especially for specific products like the "collar-de-sentimientos").
• •Review and Iterate: Regularly review all public-facing copy to ensure it aligns with the defined brand tone and values. Gather feedback (internal and, if possible, from customers) to refine and ensure consistency across all touchpoints.

Percepción Social

Emerging & Engaging (especially on TikTok), Mixed Trust Signals, Associated with Mexican Culture, Interest in "Meaningful" Jewelry, Price-Conscious Appeal

Ejemplos de Copy

• •Headline: Aura Maya: Jewelery that Tells Your Story, Crafted with Mexican Soul. Body: Discover unique, handcrafted pieces where timeless elegance meets rich cultural heritage. Each Aura Maya jewel is a testament to quality and authentic Mexican artistry, designed to celebrate your individuality. Wear more than jewelry; wear a legacy. (Tone: Elegant, Authentic, Storytelling)
• •Social Media Post (TikTok/Instagram): "Feel the magic of tradition. ✨ Our artisans pour their passion and heritage into every Aura Maya piece. Made with the finest materials, for a beauty that lasts. What story will your Aura Maya jewel tell? #AuraMayaJewelry #HechoEnMexico #JoyasConAlma #TimelessElegance" (Tone: Passionate, Authentic, Engaging. Values: Craftsmanship, Heritage, Beauty)
• •Product Description (for a silver necklace with traditional motifs): "Embrace the spirit of Mexico with our 'Alma de Plata' necklace. Handcrafted from .925 sterling silver by master artisans, this piece features intricate motifs inspired by ancient traditions. Hypoallergenic, tarnish-free, and designed for enduring beauty. Experience the Aura Maya difference – exceptional quality, authentic design, and a touch of magic. Comes with our 3-year warranty for your peace of mind." (Tone: Authentic, Quality-focused, Trustworthy. Values: Craftsmanship, Heritage, Quality, Customer Satisfaction)
• •Email Subject for "Collar de Sentimientos": Unlock Your Emotions: The Feelings Necklace is Back! 💖 Email Body: "Ready to wear your heart on your sleeve... or around your neck? Our popular 'Collar de Sentimientos' is back! This unique, thermochromic piece changes color to reflect your every emotion. It's more than an accessory; it's a conversation starter and a beautiful way to express your inner world. The perfect gift for someone special (including yourself!). Shop now and enjoy free shipping!" (Tone: Playful, Emotional, Direct. Values: Self-expression, Uniqueness)
• •About Us Snippet (Website/Social): "At Aura Maya, jewelry is our passion, and your story is our inspiration. We are committed to exceptional craftsmanship, authentic Mexican design, and transparent, honest service. From our hands to yours, each piece is a promise of quality and a celebration of your unique essence." (Tone: Passionate, Sincere, Customer-centric. Values: Craftsmanship, Authenticity, Customer Satisfaction, Self-expression)