Brand Tone

Authentic & Story-driven, Conscious & Ethical, Curated & Artsy, Community-oriented & Collaborative, Friendly & Approachable

Brand Values

• •Sustainability
• •Local Support
• •Craftsmanship & Quality
• •Transparency & Fairness
• •Community & Collaboration
• •Individuality & Uniqueness

Best Practices

• •Always Tell the Story: Don't just describe a product; share its origin, the maker's passion, or the sustainable practices behind it. Authenticity resonates.
• •Emphasize "Local" and "Swiss": Highlight the connection to Switzerland and local artisans whenever possible. This is a key differentiator.
• •Use Warm, Inclusive Language: Words like "community," "real people," "discover," and "share" reinforce the approachable and collaborative nature of the brand.
• •Be Transparent About Values: Clearly communicate the commitment to sustainability, ethical production, and craftsmanship in product descriptions, social media, and "About Us" sections.
• •Maintain Visual and Verbal Consistency: Ensure that the tone of voice in your copy aligns with the clean, modern, and authentic aesthetic of your visuals across all platforms.

Social Perception

Collab zürich is perceived positively as: A go-to destination for unique, sustainable, and locally designed products in Zurich. A supportive platform for Swiss designers and artisans. A store with a conscience, offering ethical choices to consumers. A dynamic and creative retail space that constantly offers new discoveries. A brand that values transparency and the stories behind its products. Customers and the public see it as a place to find "beautiful products that are also sustainable". They are viewed as making it easier for customers to make "better buying choices".

Copy Examples

• •Instagram Post (New Product Arrival): Meet the latest addition to our family of makers! ✨ [Designer Name]'s stunning [Product Name] are handcrafted with love right here in Switzerland, using [mention sustainable material/process]. Each piece tells a story of dedication and passion. Discover yours in-store and online. #SwissDesign #HandmadeZurich #SustainableStyle #collabzuerich
• •Website Banner (Homepage): More Than Just a Store. We're a community celebrating Swiss creativity. Discover unique, mindfully made pieces from local designers. Real products, real stories, real impact. #ShopLocal #EthicalDesign
• •Facebook Ad (Promoting a Workshop): Unleash your inner artisan! Join us for our upcoming [Workshop Type] workshop with [Designer/Artisan Name] on [Date]. Learn the craft, meet the maker, and create something beautiful to take home. Limited spots – because good things are best shared. 😉 Book your place via the link in bio! #ZurichEvents #CreativeWorkshop #SupportLocalTalent #collabzurich
• •Product Description Snippet (Online Shop): Crafted by [Designer Name] in their [City/Region] studio, this [Product Name] isn't just an object – it's a piece of Swiss artistry. Made from [Specific Material] with a focus on [Sustainability Aspect, e.g., zero-waste principles/fair labor], it’s designed to be cherished for years to come. We believe in transparency, so feel free to ask us more about its journey!
• •Email Newsletter Subject Line: New Stories, New Designs: Discover What's Fresh at collab zürich 🌱 *(Body Snippet)*: This week, we're thrilled to introduce you to [New Brand/Designer], whose commitment to [Value, e.g., upcycled materials/local sourcing] truly inspires us. Plus, explore new arrivals that bring Swiss craftsmanship and sustainable living right to your doorstep...