Brand Tone

modern, minimalist, and straightforward. The language is clean, confident, and direct, avoiding complex jargon or overly effusive descriptions. The brand projects an image of accessible sophistication, letting the quality and clean presentation of its products take center stage.

Brand Values

• •Quality and Simplicity
• •Curation and Craftsmanship
• •Transparency
• •Modern Accessibility

Best Practices

• •Prioritize Clarity: Use concise, straightforward language in all communications. Avoid industry jargon and overly descriptive prose. Let the quality of the product be the focus.
• •Lead with 'Real' Ingredients: Consistently highlight the use of "real fruit" and other natural components. This reinforces the core brand values of quality, simplicity, and transparency.
• •Maintain a Minimalist Voice: The copy should reflect the clean, modern visual identity. Use short sentences, clear headlines, and an uncluttered structure to ensure the text feels as fresh and sophisticated as the brand.
• •Speak with Confidence: Use a direct and assured tone. Active voice and declarative statements (e.g., "It is," "We use," "Discover") project confidence in the product's quality and brand's mission.
• •Tell the 'Collab' Story: Weave the idea of collaboration and curation into the narrative. Mentioning partnerships with producers adds a layer of authenticity and craftsmanship to the brand story.

Social Perception

It is perceived as a niche, independent beverage company focused on a curated, high-quality offering. The target customer likely appreciates minimalist aesthetics, natural ingredients, and the convenience of online purchasing. The lack of social media presence could be interpreted as a confident focus on product over promotion, appealing to consumers weary of overt marketing. The brand is seen as a trustworthy and modern choice for craft beverages.

Copy Examples

• •Curated wines and modern seltzers, crafted with care. Discover your new favorite. Simple, real, and delivered to you.
• •Welcome to Collab. We believe great drinks are about quality, not complexity. Explore our selection of beverages made with real ingredients and born from passionate collaboration.
• •Just real fruit and a clean, crisp finish. Our City Seltzer is the refreshingly simple choice for any occasion. No artificial flavors. No nonsense. It's that simple.
• •Collab Wine & Beverage started with a simple goal: to share drinks we love from people we admire. We partner with talented producers to bring you a curated collection that's modern, authentic, and always high quality.
• •Elevate your everyday. Our City Seltzers are crafted with real fruit for a pure, uncomplicated taste. It’s time for a better seltzer. Experience the real fruit difference.