Brand Tone

Reverent & Awe-Inspired, Dedicated & Patient, Authoritative & Expert, Passionate & Inspired, Philosophical & Reflective, Quietly Confident & Understated

Brand Values

• •Excellence & Mastery
• •Respect for Nature & Wilderness
• •Patience & Perseverance
• •Authenticity
• •Sharing Knowledge & Inspiring Others
• •Legacy & Timelessness
• •Adventure & Exploration

Best Practices

• •Emphasize the "Why" Not Just the "What": Don't just describe a photograph or workshop; convey the passion, dedication, and reverence for nature that drives its creation. Explain the patience and meticulous planning involved.
• •Use Evocative and Respectful Language: Employ words that reflect awe, majesty, and the sublime beauty of the landscapes. Adjectives like "breathtaking," "ethereal," "majestic," "timeless," and "elemental" align with the brand.
• •Highlight Expertise Through Storytelling: Instead of simply stating "expert photographer," share brief anecdotes or insights from Colin Prior's experiences that demonstrate his deep knowledge, patience, and unique vision.
• •Maintain a Tone of Quiet Confidence: The quality of the work and the depth of experience should speak for themselves. Avoid hyperbole or overly aggressive sales language. Let the profound connection to the subject matter shine through.
• •Focus on Legacy and Enduring Value: Position the photographs, books, and even workshop experiences not as fleeting products but as valuable, lasting investments in art, knowledge, and a deeper appreciation of the natural world.

Social Perception

Highly Respected Master, Inspirational Figure, Knowledgeable & Patient Teacher, Authentic & Dedicated Craftsman, Advocate for Wilderness, Creator of Aspirational Imagery

Copy Examples

• •Website Hero Image Caption: "The Art of Waiting. The Soul of Landscape. Decades of dedication, captured in a single, breathtaking moment. Explore the world through the eyes of Colin Prior."
• •Workshop Promotion: "Master the Light, Embrace the Wild. Join Colin Prior on an immersive photographic journey. Learn the techniques born from a lifetime of patience and passion, amidst landscapes that stir the soul. Discover the vision behind the lens."
• •Limited Edition Print Description: "Suilven at Dawn: A testament to perseverance. This strictly limited edition print embodies years of meticulous planning and waiting for that singular moment when light and land converge in perfect harmony. Own a piece of enduring wilderness."
• •Book Introduction Snippet: "Beyond the fleeting glance lies the enduring spirit of the wild. These pages are an invitation to pause, to witness the profound beauty that reveals itself only to those who seek it with dedication and a reverent heart. A journey into the light and land that shapes us."
• •Social Media Post (Image of a dramatic mountain scene): "The mountains whisper tales to those who listen. Hours turn into days, sometimes years, for this fleeting conversation between earth and sky. A privilege to witness, an honor to capture. #ColinPriorPhotography #LandscapeMastery #PatienceInNature #ScottishHighlands"