Brand Tone

Authoritative & Knowledgeable, Traditional & Established, Trustworthy & Reliable, Personable & Passionate

Brand Values

• •Expertise
• •Heritage & Legacy
• •Quality & Authenticity
• •Customer Service
• •Passion for Collecting

Best Practices

• •Prioritize factual accuracy and detail: Given the nature of collectibles, all descriptions, historical references, and item attributions must be precise and meticulously researched, reflecting the brand's expertise.
• •Emphasize heritage and expertise subtly: Weave in the company's long history, the founder's contributions, and the family-run aspect naturally within product stories, 'About Us' sections, and communications to build trust.
• •Use Clear, Professional, and Respectful Language: Avoid overly casual slang or jargon that might alienate a knowledgeable collector base. The tone should be accessible yet convey authority and respect for the hobby.
• •Highlight Authenticity and Quality: Consistently reassure customers about the genuineness of the items and the quality of service, as stated on their website ("Guaranteed genuine & as described").
• •Convey a Personal, Passionate Touch: While maintaining professionalism, let the family's passion for numismatics shine through. Use phrases that suggest a shared interest with the collector, reinforcing the "by collectors, for collectors" feel.

Social Perception

A Specialist Authority, A Traditional, Reliable Source, Slightly Old-Fashioned but Dependable, Trustworthy

Copy Examples

• •Colin Narbeth & Son Ltd: Decades of Expertise in World Paper Money. Explore Our Curated Collection of Authentic Banknotes – From Our Family to Yours.
• •Founded in 1981 by esteemed numismatist Colin Narbeth, founder of the International Bank Note Society, we are a family-run business dedicated to the rich history held in every banknote. Trust our heritage, share our passion.
• •A testament to [Country/Era]'s intricate history, this [Banknote Name & Number] is a prized find for the discerning collector. Sourced with expert care and guaranteed authentic by Colin Narbeth & Son Ltd.
• •New Arrivals: Explore Rare & Historic Banknotes from the Experts at Colin Narbeth & Son Ltd.
• •Delve into the world of numismatics with Colin Narbeth & Son Ltd. With over 40 years of experience and a legacy started by IBNS founder Colin Narbeth, we offer unparalleled expertise and a unique selection of world banknotes. Visit our London store or shop online. #PaperMoney #Numismatics #Collectibles #BanknoteExperts #ColinNarbeth