Brand Tone

Conscientious & Ethical, Scientific & Efficacious, Caring & Supportive, Transparent & Honest, Approachable & Clean

Brand Values

• •Effectiveness
• •Natural & Safe Ingredients
• •Sustainability & Responsibility
• •Animal Welfare
• •Skin Health & Gentleness
• •Transparency
• •Customer Focus
• •German Quality

Best Practices

• •Consistently integrate messages about veganism, PETA certification, natural ingredients, and sustainability.
• •Clearly communicate the efficacy of active ingredients and scientific backing while highlighting the natural and gentle aspects of the formulations.
• •Provide clear, helpful information about product use, skin concerns, and ingredient benefits. Ensure customer interactions are empathetic and solution-oriented.
• •Be open about ingredient sourcing (where possible), formulation philosophy, and sustainable efforts. Clearly list what the products are 'free from.'
• •Use clean, bright, and nature-inspired visuals that reflect the brand's aesthetic. Employ clear, positive, and approachable language across all platforms, avoiding overly complex jargon.

Social Perception

Effective Products, Ethical Appeal, Trustworthy & High-Quality, Excellent Customer Service

Copy Examples

• •Experience the science of nature. colibri skincare delivers potent, plant-based formulas that are kind to your skin and the planet. Reveal your natural radiance, ethically. #VeganSkincare #EffectiveNatural
• •Sensitive skin deserves powerful care. Our PETA-certified, fragrance-free solutions are dermatologist-tested and made in Germany to soothe and rejuvenate. Gentle, effective, colibri. #SensitiveSkinSavior #CrueltyFreeBeauty
• •Don't choose between clean ingredients and real results. colibri skincare offers scientifically backed, vegan formulations for visibly healthier skin. Transparency you can trust, results you can see. #SkincareThatWorks #ConsciousBeauty
• •Join our mission for sustainable beauty. With colibri skincare, every routine supports a healthier planet, thanks to our plastic-neutral certified products and natural ingredients. #SustainableSkincare #EthicalChoices
• •Unlock your skin's potential. From targeted serums to nourishing moisturizers, colibri skincare provides effective, gentle care for every skin type. Your journey to a radiant complexion starts now. #colibriglow #HealthySkin