Brand Tone

Passionate & Enthusiastic, Authentic & Sincere, Educational & Informative, Sophisticated yet Accessible, Warm & Personal, Curated & Discerning

Brand Values

• •Authenticity: Sourcing genuine Portuguese products directly from producers.
• •Quality: Offering high-standard, artisanal wines and gourmet items.
• •Tradition & Heritage: Celebrating Portuguese winemaking history and cultural practices.
• •Passion: A deep love for Portugal and its gastronomic treasures, and a desire to share it.
• •Discovery & Exploration: Introducing unique and lesser-known Portuguese gems to the Asian market.
• •Personal Connection: Building relationships with both producers and customers.
• •Craftsmanship: Highlighting the skill and dedication of small, family-owned wineries.

Best Practices

• •Embrace Storytelling: Share the narratives behind the wines, the producers, the regions, and Portuguese traditions. This builds connection and highlights authenticity.
• •Use Sensory Language: Describe the aromas, flavors, textures, and even the visual appeal of the wines and gourmet products to engage the reader’s imagination.
• •Maintain a Passionate yet Knowledgeable Voice: Let genuine enthusiasm shine through, supported by accurate information about the products and their origins. Avoid being overly academic or too casual.
• •Highlight Uniqueness and Craftsmanship: Emphasize what makes Colheitas' selections special – the artisanal nature, the small-batch production, the family heritage of the producers.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and any other customer touchpoint is harmonious and reflects the core brand values. Develop a simple style guide if necessary.

Social Perception

Colheitas is generally perceived as a specialist importer and retailer of authentic, high-quality Portuguese wines and gourmet products. Customers likely see them as a reliable source for discovering unique items not readily available through mainstream channels. There's an appreciation for their focus on artisanal and family-owned producers, suggesting a commitment to quality over mass production. The brand is viewed as knowledgeable and passionate, offering more than just a product but an experience and education about Portuguese culture. In the Asian market, they are likely seen as a bridge to Portuguese viticulture and gastronomy.

Copy Examples

• •Headline (Website/Social Media): Uncork Portugal's Soul. Discover artisanal wines, handpicked for you in Asia.
• •Product Description (Instagram Post for a Douro Red): From the sun-drenched terraces of the Douro Valley, this [Wine Name] whispers tales of ancient traditions and bold flavors. Crafted by the [Producer Name] family for generations, each sip is an invitation to experience the heart of Portugal. Perfect with a hearty meal or simply savored on its own. #PortugueseWine #DouroValley #ArtisanalWine #Colheitas
• •Email Subject Line (Newsletter): A Taste of Tradition: Our Newest Arrivals from Portugal's Hidden Vineyards
• •About Us Snippet (Website): More than just wine, Colheitas is a journey. Born from a shared passion between two Portuguese friends in Asia, we bring you the authentic tastes and stories of our homeland. We believe in the craft of small producers and the joy of discovery. Welcome to our table.
• •Event Promotion (Facebook Post): Join us for an unforgettable evening exploring the vibrant white wines of Vinho Verde! We'll taste, learn, and celebrate the unique freshness of Portugal’s famed green wine region. Limited spots – reserve yours and let us transport you to Portugal! [Link to event]