Brand Tone

Empathetic, comforting, authentic, gentle, supportive, and sincere.

Brand Values

• •Comfort and Well-being
• •Quality and Craftsmanship
• •Personal Connection and Authenticity
• •Support and Community

Best Practices

• •Always lead with empathy, using a supportive and understanding tone while acknowledging daily stresses and positioning the brand as a gentle solution.
• •Focus on conveying the feeling and experience rather than just listing product features, emphasizing the comfort and sensation the product provides.
• •Integrate the founder's story of passion and resilience into the brand narrative to build authenticity and deeper customer connection.
• •Utilize rich sensory language to describe the product experience, using words that evoke touch, warmth, and calming sensations.
• •Actively highlight community and connection by incorporating customer testimonials and user-generated content to build social proof and reinforce shared values.

Social Perception

Perceived as a genuine and high-quality brand that delivers on its promises, known for exceptional product quality, effectiveness for anxiety relief, fast shipping, responsive customer service, and a valued personal touch. It is seen as a trusted source for wellness-focused home goods.

Copy Examples

• •Let the weight of the world melt away. Our hand-woven chunky knit blankets are designed to feel like a gentle, constant hug. Find your moment of peace. #ColeyBear #WeightedBlanket #SelfCare #AnxietyRelief #CozyHome
• •Headline: More Than a Blanket. It's a Hug. Sub-headline: Discover the calming comfort of our handcrafted weighted blankets, designed to soothe stress and help you find deeper rest.
• •Your daily dose of calm is here. #StressRelief #WindingDown #ColeyBear #MentalWellness #CozyVibes
• •Feeling overwhelmed? We made this for you.
• •Each thread is woven with care to create a blanket that does more than keep you warm. The gentle, distributed weight is designed to calm your nervous system, making it the perfect companion for restful nights, quiet afternoons, and any moment you need to reconnect with yourself. Experience the handcrafted difference.