Brand Tone

Passionate, Trustworthy, Quality-Focused, Family-Oriented, Approachable

Brand Values

• •Ethical Sourcing
• •Quality & Authenticity
• •Customer Education & Transparency
• •Family & Passion
• •Customer Happiness
• •Fairness

Best Practices

• •Always Lead with Passion: Infuse copy with genuine enthusiasm for crystals, their beauty, and their unique qualities. Use words that convey wonder and appreciation.
• •Prioritize Transparency: Don't shy away from talking about sourcing, treatments (where applicable and in an educational way, as seen in their FAQ), and the family nature of the business. This builds trust.
• •Emphasize Ethical Sourcing: Consistently highlight the commitment to ethical and environmentally responsible practices. This is a key differentiator and value proposition.
• •Speak from a Place of Shared Interest: Address customers as fellow enthusiasts. Use "we" to connect the family business to the customer community (e.g., "We know you'll love...").
• •Focus on Quality and "Amazing Material": Use descriptive language that highlights the beauty and quality of the crystals, reinforcing the "amazing material" promise. Back this up with clear product information and imagery.

Social Perception

Customers perceive Colettescrystals very positively, viewing their products as high-quality and the customer service as good, with a general sense of trustworthiness. They likely value the ethical sourcing emphasized by the brand.

Copy Examples

• •Ethically Sourced, Intuitively Chosen – Discover the Crystal That Speaks to You. At Colettescrystals, our love for crystals and minerals runs deep. As a family business, we meticulously select each piece for its beauty and energy, ensuring it comes from ethical sources you can trust. Find more than just a stone; find a connection.
• •Real Crystals, Real Passion. Fair Prices. We believe everyone deserves the joy of authentic, high-quality crystals. That's why we're transparent about our sourcing and offer amazing materials at fair prices. Explore our collection and feel the Colettescrystals difference.
• •From Our Family to Yours: Handpicked Crystals with a Story. Named for a daughter's love of Earth's treasures, Colettescrystals brings you a curated selection of ethically sourced gems and minerals. We're committed to quality, transparency, and helping you find the perfect piece to inspire happiness.
• •Know Your Crystals: Beauty, Authenticity, and Ethical Sourcing Guaranteed. Wondering about your crystals' journey? At Colettescrystals, we proudly share our ethical sourcing practices and offer genuine, high-quality specimens. We believe in transparency, so you can shop with confidence and love your chosen treasures.
• •More Than Just a Shop – It's a Passion for Earth's Artistry. Colettescrystals was born from a genuine love for the natural beauty of crystals and minerals. We partner with trusted wholesalers to bring you ethically sourced, amazing materials because we believe in sharing the wonder and joy these pieces bring.