Brand Tone

Knowledgeable & Experienced, Enthusiastic & Passionate, Community-Oriented & Friendly, Reliable & Trustworthy, Professional

Brand Values

• •Customer Satisfaction
• •Expertise & Knowledge
• •Passion for Motorcycling
• •Legacy & Heritage
• •Quality & Reliability
• •Community

Best Practices

• •Emphasize Expertise & Heritage: Consistently mention the 45+ years of experience and deep knowledge of Suzuki and Kawasaki. This builds trust and authority.
• •Speak with Passion: Use enthusiastic and engaging language that reflects a genuine love for motorcycles and the riding lifestyle. Avoid overly dry or technical jargon where possible, unless targeting a very specific technical audience.
• •Foster Community: Write in a welcoming and inclusive tone. Encourage interaction, share customer stories (with permission), and highlight community involvement.
• •Be Genuinely Helpful: Focus on providing solutions and clear information. Whether it's about choosing a bike, financing, or servicing, the copy should aim to assist the customer.
• •Maintain Professionalism & Trust: While friendly, ensure all communications (especially regarding sales, service, and official information) are clear, accurate, and instill confidence in the reliability of Colemans Motorcycles. Back up claims with facts (e.g., "New Zealand's number one Suzuki motorcycle dealer").

Social Perception

Positive Reputation, Go-To for Suzuki & Kawasaki, Helpful and Accommodating Staff, Good Selection, Reliable Service Department

Copy Examples

• •Headline: Over 45 Years on Two Wheels. Your Journey Starts at Colemans. Body: From your first ride to your dream upgrade, Colemans Motorcycles has been Auckland's trusted Suzuki and Kawasaki experts for generations. Our passion is matching riders with the perfect bike. Visit our showroom and feel the difference experience makes. Call to Action: Explore Our Bikes / Visit Us Today!
• •Headline: More Than Just a Dealership. It's a Community. Body: At Colemans, we're riders too. That's why we're committed to supporting the Auckland motorcycle scene. Join us for group rides, workshop wisdom, and the best gear from brands you trust. Because the ride is always better together. Call to Action: See Upcoming Events / Connect on Facebook!
• •Headline: Unleash Your Inner Adventurer. Suzuki & Kawasaki Power Awaits. Body: Feel that? It's the call of the open road (or the thrill of the track!). Colemans Motorcycles brings you the latest innovations from Suzuki and Kawasaki, plus quality used bikes ready for their next chapter. Our expert team is here to fuel your passion. Call to Action: Test Ride Your Next Bike / Shop New Arrivals!
• •Headline: Expert Service, Genuine Parts. Keep Your Ride Roaring. Body: Your bike deserves the best. Our qualified technicians at Colemans Motorcycles use genuine parts and years of expertise to keep your Suzuki or Kawasaki performing at its peak. From routine maintenance to complex repairs, we've got you covered. Call to Action: Book Your Service / Find Parts Now!
• •Headline: Found Your Dream Bike? Let's Make It Happen. Body: At Colemans, we don't just sell motorcycles; we build relationships. Our friendly team is here to guide you, offering everything from expert advice and trade-ins to easy MTF finance and Protecta insurance. Let's get you riding! Call to Action: Get a Finance Quote / Value Your Trade-In!