Brand Tone

Adventurous, Reliable, Inspiring. Secondary: Practical, Friendly, Trustworthy, Family-Oriented.

Brand Values

• •Quality and Durability
• •Adventure and Exploration
• •Reliability and Trust
• •Family and Togetherness
• •Connection with Nature
• •Innovation (Heritage-based)

Best Practices

• •Focus on the Experience, Not Just the Product: Describe how Coleman gear enhances outdoor adventures in Colombia – the feeling of freedom, the joy of discovery, the comfort of reliability. Use vivid language that evokes the Colombian landscape and culture.
• •Maintain a Tone of Inspiring Reliability: Combine aspirational messages about adventure with reassurances about the quality and dependability of the products. Users should feel both excited to explore and confident in their equipment.
• •Use Authentic Visuals (Colombian Context): Whenever possible, showcase products being used in diverse Colombian settings (mountains, beaches, jungles, campsites). User-generated content from Colombian customers can be very powerful.
• •Engage with the Community: Ask questions related to Colombian outdoor experiences, favorite spots, or tips. Respond to comments and messages in a friendly, helpful, and knowledgeable manner, reinforcing the brand's approachable and expert persona.
• •Consistent Language and Terminology: Whether it's on the website, social media, or customer service, use consistent terms for products and outdoor activities. If addressing a Colombian audience, incorporate local nuances or preferred terms where appropriate, while maintaining the global brand's core identity. For example, "paseo de olla" (a Colombian term for an outdoor cookout trip) could be referenced in relevant contexts.

Social Perception

Established & Reputable, Go-to for Recreational Outdoor Needs, Quality Investment, Associated with Enjoyment, Accessible Adventure.

Copy Examples

• •Headline: Your Next Colombian Adventure Starts Here. Body: From the Andes peaks to the Caribbean coast, explore Colombia with the gear that never lets you down. Coleman: Equipping your memories since 1900. Call to Action: Discover our new arrivals at colemanstore.co! Hashtags: #ColemanColombia #AventuraConfiable #ExploraColombia
• •Headline: Family Weekends, Powered by Coleman. Body: Gather your loved ones, pack the essentials, and head out! Our spacious tents and legendary coolers make every Colombian getaway comfortable and unforgettable. Call to Action: Shop family camping gear -> [link to website section] Hashtags: #MomentosColeman #FamiliaAventurera #CampingColombia
• •Headline: Keep the Freshness, Extend the Fun. Body: Don't let your Colombian road trip or beach day be cut short. Our high-performance coolers keep your food and drinks chilled for longer, wherever the journey takes you. Call to Action: Find your perfect cooler at colemanstore.co. Hashtags: #ColemanCoolers #FrescuraQueDura #PaseoColombiano
• •Headline: Nights Lit by Nature & Coleman. Body: Experience the magic of a Colombian night sky. Our reliable lanterns and headlamps guide your way, ensuring every campfire story is brightly lit. Call to Action: Light up your adventures! Hashtags: #NochesColeman #LuzParaTuAventura #OutdoorColombia
• •Headline: Built for the Wild. Designed for You. Body: For generations, Coleman has been the trusted name for durable outdoor gear. We understand Colombian adventurers. What's your next destination? Call to Action: Share your plans with #MiAventuraColeman! Hashtags: #ColemanLegacy #HechoParaDurar #AventuraColombiana