Brand Tone

Sophisticated & Elevated, Innovative & Forward-Thinking, Confident & Heritage-Aware, Accessible Premium, Engaging & Aspirational

Brand Values

• •Innovation
• •Craftsmanship & Heritage
• •Style & Design
• •Comfort & Performance
• •Reinvention & Disruption
• •Sustainability (Growing Commitment)

Best Practices

• •Embrace "Elevated Innovation": Consistently blend sophisticated language with exciting descriptions of new technologies and design features. Avoid overly technical jargon but highlight the benefits of innovation (e.g., "lightweight energy return," "responsive cushioning").
• •Bridge Heritage and Future: Acknowledge the brand's rich history but always frame it as a foundation for future-forward thinking. Use phrases like "Nearly 100 years of innovation, and we're just getting started" or "Heritage reimagined for today's pace."
• •Focus on Versatile Performance: Highlight how the products seamlessly transition across different aspects of the customer's life – from work to weekend, formal to casual. Emphasize the blend of aesthetic appeal with practical comfort and performance.
• •Speak to a "Changemaker" Mindset: Craft copy that resonates with individuals who are proactive, stylish, and value both substance and design. Use active, empowering language.
• •Maintain Visual & Verbal Cohesion: Ensure that the sophisticated, innovative, and slightly disruptive tone of the copy is consistently reflected in the high-quality, modern imagery used across all platforms, especially social media. The European context should feel aspirational yet relatable.

Social Perception

Premium and High-Quality, Comfort-Focused Innovator, Stylish and Versatile, Value Proposition, Modern and Evolving, Established American Brand with European Growth

Copy Examples

• •Headline: Reimagine Your Day. Experience ZERØGRAND. Body: Nearly a century of craft, remixed for modern life. Discover innovation that moves with you. #ColeHaanEurope #FutureOfFootwear
• •Headline: Tradition, Untethered. Body: We respect the rules, so we can artfully break them. Step into Cole Haan and feel the collision of timeless style and groundbreaking comfort. #InnovateEveryday
• •Headline: From Boardroom to Anywhere. Effortless. Body: Your dynamic life demands versatile style and relentless comfort. Cole Haan delivers both, without compromise. Shop the new collection. #StyleAndPerformance
• •Headline: Consciously Crafted. Distinctly Cole Haan. Body: Introducing our latest sustainable innovations. Style that feels good, and does better. Explore materials like FlowerFoam™ and responsibly sourced leathers. #SustainableStyle #ColeHaanGeneration
• •Headline: The Art of Performance. The Science of Style. Body: Experience the meticulous engineering and sophisticated design that define every Cole Haan piece. Elevate your every step. #CraftedForLife