Brand Tone

Innovative & Modern, Sophisticated & Elegant, Confident & Empowering, Comfort-Oriented & Practical, Resourceful & Ingenious

Brand Values

• •Innovation
• •Craftsmanship & Quality
• •Style & Elegance
• •Comfort
• •Versatility
• •Heritage

Best Practices

• •Emphasize "Innovative Comfort": Always weave in the unique selling proposition of technologically advanced comfort blended with sophisticated style. Use terms like "engineered," "revolutionary," "lightweight," and "cushioning" alongside "elegant," "crafted," and "modern."
• •Speak to Aspiration and Achievement: Address the target audience of professionals and resourceful individuals. The copy should evoke a sense of empowerment, confidence, and refined taste.
• •Maintain a Sophisticated yet Accessible Vocabulary: The language should be polished and intelligent but avoid being overly technical or alienating. It’s premium, not pretentious.
• •Highlight Craftsmanship and Quality Materials: Reference the heritage, attention to detail, and use of quality materials like leather to reinforce the premium nature of the brand.
• •Ensure Visual and Textual Harmony: The sophisticated and modern tone of the copy should be consistently reflected in the brand's visual identity across all platforms, including the website and any social media or advertising visuals.

Social Perception

Premium Quality, Comfortable and Stylish, Innovative, Professional and Versatile, Expanding Presence, Value Proposition

Copy Examples

• •Headline: Redefine Your Every Step. Body: Cole Haan Colombia fuses timeless craftsmanship with revolutionary Grand 36Ø innovation. Experience unparalleled comfort and sophisticated style, engineered for your dynamic life. Discover the collection.
• •Headline: Innovation That Moves With You. Body: From the boardroom to the city streets, our ZERØGRAND technology offers lightweight flexibility without compromising on elegance. Work smarter, live brighter. Cole Haan Colombia.
• •Headline: The Art of Performance. The Soul of Style. Body: Each Cole Haan piece is a testament to decades of dedication to quality and a relentless pursuit of what's next. Elevate your presence with footwear and accessories designed for those who lead.
• •Headline: Effortless Elegance, Engineered Comfort. Body: Don’t choose between looking good and feeling good. With Cole Haan’s Grand.OS comfort technology, experience luxurious cushioning and support in every impeccably styled shoe. Explore what’s new in Colombia.
• •Headline: Crafted for the Ingenious. Designed for Impact. Body: For the resourceful individuals shaping tomorrow, Cole Haan Colombia offers the foundation to make your mark. Step into innovation. Step into confidence.