Brand Tone

Aspirational, Modern, Confident, Empowering, Professional yet Accessible, Quality-Centric, Engaging & Youthful

Brand Values

• •Innovation
• •Craftsmanship & Quality
• •Comfort
• •Versatility & Functionality
• •Timeless Style with a Modern Twist
• •Customer-Centricity (implied)
• •Heritage

Best Practices

• •Emphasize Innovative Comfort: Always highlight how Cole Haan’s technologies (like Grand.OS, ZERØGRAND, FlowerFoam) deliver superior comfort without compromising on style. Use phrases like "engineered comfort," "responsive cushioning," and "effortless wear."
• •Balance Heritage with Modernity: Reference the brand's rich history and craftsmanship while showcasing its forward-thinking approach and contemporary designs. Keywords: "timeless," "legacy," "reinvented," "modern."
• •Speak to an Aspirational Lifestyle: Frame products as enablers of a dynamic, successful, and stylish life. Use empowering language that resonates with professionals and individuals on the move. Connect with their "work-to-workout-to-weekend" needs.
• •Maintain a Sophisticated yet Approachable Voice: Use clear, articulate language that reflects the premium nature of the brand, but avoid overly technical jargon. Ensure the tone is inviting and relatable to a broad audience, including younger consumers.
• •Showcase Versatility: Consistently illustrate how Cole Haan products are designed for various aspects of life – from professional settings to casual outings and even light athletic activities. Use visuals and descriptions that highlight this adaptability.

Social Perception

Premium and Stylish, Comfortable, Innovative, Targeting Modern Professionals and Youth, Good Value for Quality (often during sales), Reliable for Work and Casual Wear, Expanding Reach

Copy Examples

• •Headline: Elevate Your Every Step. Body: Discover the ZERØGRAND Remastered. Nearly a century of Cole Haan craftsmanship, reimagined for today’s pace. Innovation that moves with you, effortlessly. #ColeHaanPH #ModernCraft
• •Headline: From Boardroom to Boardwalk. Seamlessly. Body: Don’t choose between style and comfort. With Cole Haan’s Grand Ambition collection, experience luxurious materials and responsive cushioning that adapt to your dynamic life. Work, play, and conquer. #ColeHaanEveryday #VersatileStyle
• •Headline: The New Classic. Engineered for Tomorrow. Body: We honor tradition by reinventing it. Our latest collection fuses timeless American design with cutting-edge Grand.OS technology. Feel the future of footwear. #ColeHaanInnovation #TimelessModern
• •Headline: Confidence, Crafted In. Body: Each stitch, each carefully selected material, is a testament to our pursuit of perfection. Step into Cole Haan and step into a legacy of quality that empowers your extraordinary life. #WearColeHaan #CraftedForYou
• •Headline: Make Your Mark. In Comfort. Body: For the always-connected, active professional who demands more. Cole Haan delivers performance lifestyle essentials that keep up with your ambition, from your first meeting to your weekend escape. #ColeHaanLife #WorkPlayLive