Brand Tone

Informative and Educational, Supportive and Empathetic, Professional and Trustworthy, Accessible and Direct

Brand Values

• •Effectiveness & Relief
• •Customer Care & Support
• •Quality & Reliability
• •Accessibility & Cost-Effectiveness
• •Empowerment through Knowledge

Best Practices

• •Prioritize Patient/Customer Needs: Always frame copy around how the products benefit the user – focusing on pain relief, faster recovery, ease of use, and improved quality of life.
• •Educate and Inform: Consistently provide valuable information about cold therapy, its applications, and how to use the products effectively. This builds trust and positions the brand as an authority.
• •Maintain a Supportive and Empathetic Voice: Acknowledge the challenges of injury and recovery. Use language that conveys understanding and offers solutions and hope.
• •Emphasize Trust and Reliability: Highlight product quality, positive customer testimonials, HSA/FSA eligibility, and any endorsements or recommendations from medical professionals to build credibility.
• •Ensure Clarity and Accessibility: While providing medical-related products, ensure the language is easy for the average person to understand. Avoid overly technical jargon unless clearly explained. Use clear calls to action.

Social Perception

Positive Customer Experiences, Trusted Supplier, Helpful Resource, Growing Industry Acceptance

Copy Examples

• •Headline: Take Control of Your Recovery. Experience Soothing Relief with Our Trusted Cold Therapy Systems.
• •Social Media Post: Navigating post-surgery pain? Our cold therapy machines are designed for effective home recovery, helping reduce swelling and get you back to life faster. Learn more on our blog! #ColdTherapy #PainRelief #RoadToRecovery
• •Product Description Snippet: The Breg Polar Care Cube offers consistent, motorized cold therapy to minimize discomfort and support your healing journey. Easy to use and reliable, it's a top choice for post-operative care. HSA/FSA approved.
• •Email Subject Line: Don't Let Pain Slow You Down. Discover Effective Cold Therapy Solutions.
• •About Us Snippet: At ColdTherapy.us, we're dedicated to providing more than just products; we deliver relief and support when you need it most. Our mission is to make effective cold therapy accessible, helping you heal comfortably and confidently.