Brand Tone

Playful, Energetic, and Trendy

Brand Values

• •Fun and Excitement
• •Community and Inclusivity
• •Novelty and Variety
• •Customer-Centricity
• •Quality and Value

Best Practices

• •Stay on Trend, But Authentic: Continue leveraging TikTok trends, sounds, and meme culture as it is central to the brand's success. However, ensure the content always ties back to the product and the core value of fun.
• •Keep it Conversational: Use "you" and "we" to create a direct dialogue with the audience. Ask questions, run polls, and use informal language and emojis where appropriate (social media, email) to maintain the energetic, friendly tone.
• •Embrace the "Inside Joke": Continue using hashtags like #ccgang and referencing shared experiences (like popular products or viral videos) to make followers feel like part of an exclusive community.
• •Turn Negatives into Engaging Content: Continue the practice of transparently addressing customer issues (like the "bucket not full" video). This builds trust and authenticity, turning a potential negative into a piece of brand storytelling that reinforces values like fairness (selling by weight).
• •Maintain a Consistent Visual and Verbal Identity: Ensure the high-energy, colorful, and playful tone is reflected everywhere, from the quick cuts in TikTok videos to the vibrant product photography on the website and the enthusiastic language used in email newsletters. Consistency across all platforms is key to building a strong, recognizable brand.

Social Perception

Largely positive among a younger, social-media-savvy audience due to variety, unboxing experience, and novelty. Perceived as fun, engaging, and on-trend, especially via TikTok. Some negative feedback exists regarding price, shipping, and product expectations, but overall, it's seen as a legitimate and popular online candy shop delivering fun and variety.

Copy Examples

• •🚨 NEW DROP ALERT 🚨 You asked, we listened. Say hello to our Cosmic Crunch Clusters! 🪐✨ So crispy they're outta this world. Who’s trying these first? 👇 #ccgang #newcandy #freezedriedcandy #uksweets #musttry
• •Can you guess how much this order weighs for a free bucket? Closest guess wins it ALL! ⚖️🍬 Drop your guesses in the comments. GO! GO! GO! #coldcandy #candychallenge #winbig #fyp #sweettok
• •Headline: Your Happy Place Just Got Sweeter. Sub-headline: Epic Pick 'n' Mix buckets, viral TikTok treats, and the fastest delivery in the UK. What are you waiting for? Button: Shop Now
• •Headline: Don't Do Boring Gifts. Body: Be the ultimate hero with a ColdCandyUK Mystery Box. Packed with viral sensations and retro classics, it's the perfect surprise for the candy lover in your life. Order by 2pm for next-day delivery! Call to Action: Shop Gifts
• •Subject: Psst... We Miss You! Body: The #ccgang hasn't been the same without you! Your favourite sweets are waiting. Come back and see what's new — we'll even throw in a free bag of Fizzy Chips with your next order. Button: Claim My Treats