Brand Tone

friendly, enthusiastic, and celebratory

Brand Values

• •Joy and Celebration
• •Surprise and Discovery
• •Personalization and Thoughtfulness
• •Versatility

Best Practices

• •Embrace Enthusiasm: Use positive and celebratory language. Words like "discover," "celebrate," "surprise," and "joy" should be staples in your copy.
• •Keep it Personal: Address the customer directly ("you," "your") and frame products in the context of personal relationships and emotions ("a gift for her," "show your love").
• •Visual Storytelling: Let the products and the "unboxing" experience shine. Use high-quality images and videos, and encourage user-generated content to build a sense of community.
• •Be Clear and Concise: While the tone is playful, the product descriptions and calls-to-action should be easy to understand. Avoid jargon and focus on the benefits for the customer.
• •Engage with Your Audience: Respond to comments and reviews in a friendly and helpful manner. This reinforces the approachable nature of the brand and builds customer loyalty.

Social Perception

Largely positive, seen as a reliable source for unique and personalized gifts, with customers enjoying the unboxing experience. Minor negative feedback on clothing sizing.

Copy Examples

• •Her story, her initials, her treasured keepsakes. Our personalized jewelry box is more than a gift; it’s a beautiful chapter in her life, elegantly engraved.
• •Tired of the same old snacks? Unbox a world of flavor! Our surprise snack box is your ticket to a delicious Asian adventure, delivered right to your door.
• •Let her reign in a dress as magical as her imagination. Our princess costumes are crafted for fairytale moments and endless play, making every day a royal occasion.
• •From birthdays to 'just because,' we believe every day is a reason to celebrate. What are you celebrating this week? Find the perfect gift in our collection! #CokosBox #GiftIdeas
• •A little box of happiness is waiting for you! 🎁