Brand Tone

Nostalgic & Warm, Authentic & Transparent, Passionate & Appreciative (of craftsmanship), Inspiring & Gentle, Child-centric & Caring

Brand Values

• •Sustainability & Natural Materials
• •Craftsmanship & Quality
• •Timeless Design & Durability
• •Family & Heritage
• •Beauty & Practicality

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of your tone (e.g., warm, authentic, inspiring) with examples of "do's and don'ts." This ensures anyone writing for the brand understands the desired voice.
• •Always Tell the Story: Weave the brand's origin, the value of heirlooms, and the craftsmanship into product descriptions, social media posts, and "About Us" sections. This reinforces authenticity and emotional connection.
• •Use Evocative & Sensory Language: Employ words that convey warmth, nature, craftsmanship, and childhood nostalgia (e.g., "gentle touch," "handcrafted," "cherished," "timeless," "cozy").
• •Focus on "Heirloom" & "Generations": Consistently emphasize the longevity and timeless appeal of the products, positioning them as items to be passed down.
• •Maintain Visual-Copy Cohesion: Ensure the tone of the copy aligns with the imagery used. For Cokos.eu, this means pairing warm, natural-toned photography with equally warm and gentle text. Social media posts should reflect this inspiration-driven, gentle approach.

Social Perception

High-Quality & Artisanal, Eco-conscious & Ethical, Aspirational & Stylish, Niche & Premium

Copy Examples

• •Headline: "Crafted with Love, Cherished for Generations. Discover Cokos Rattan." Body: "Remember those treasured pieces from your childhood? At Cokos, we create heirloom rattan furniture for little ones, designed to tell stories for years to come. Natural, timeless, and made by hand with a sprinkle of magic."
• •Headline: "Sustainable Style for Your Little Dreamer’s Haven." Body: "Nurture their world with the gentle touch of nature. Our handcrafted rattan furniture is more than just beautiful; it’s a conscious choice for a sustainable future and a cozy, inspiring space for your child to grow."
• •Headline: "From Our Family to Yours: The Story Woven into Every Piece." Body: "Cokos began with a search for something truly special – a piece of childhood to last a lifetime. Join us behind the scenes and see the passion and craftsmanship that goes into every Cokos creation, destined to become a part of your family’s story."
• •Headline: "Timeless Rattan, Endless Adventures." Body: "Designed for today’s little explorers and tomorrow’s cherished memories. Our durable, unisex rattan furniture is made to spark joy and withstand the wonderful whirlwind of childhood, becoming a beloved heirloom."
• •Headline: "More Than Furniture, It's a Feeling. It's Cokos." Body: "Create a sanctuary of warmth, comfort, and beauty for your child. Our lovingly handmade rattan pieces are designed to be both practical and a joy to behold, making every day a little more special."