Brand Tone

aspirational, serene, sophisticated, friendly, professional, and curated

Brand Values

• •Simplicity & Minimalism
• •Quality & Craftsmanship
• •Tranquility & Comfort
• •Timeless Aesthetics

Best Practices

• •Use Evocative and Sensory Language
• •Focus on the "Why," Not Just the "What"
• •Maintain a Calm and Sophisticated Voice
• •Keep it Simple and Concise
• •Create a Brand Lexicon

Social Perception

high-quality, aesthetically pleasing niche brand for home décor enthusiasts, perceived as a reliable source for curated items creating a specific, desirable home environment, blending modern rustic and minimalist design

Copy Examples

• •Savor the quiet moments. Our new artisan-crafted ceramic mugs are designed to fit perfectly in your hands, turning your morning coffee into a gentle ritual. Embrace simplicity, one sip at a time.
• •The centerpiece of your gatherings. Hand-carved from sustainable acacia wood, our serving boards bring natural warmth and timeless elegance to any table. Perfect for sharing food and creating memories.
• •Your Home, Your Sanctuary. Discover thoughtfully curated pieces designed to bring tranquility and beauty into your everyday spaces. Welcome to Cokorel.
• •For the love of home | New arrivals inside.
• •Drape your space in comfort. Woven from the finest natural linen, this lightweight throw adds a layer of soft texture and effortless sophistication to any sofa or bed. The perfect companion for slow afternoons.