Brand Tone

Friendly and Approachable, Sophisticated yet Fun, Helpful and Knowledgeable, Appreciative

Brand Values

• •Quality and Style
• •Customer Focus & Exceptional Service
• •Curated Selection
• •Supporting Designers
• •Sustainability (Emerging)

Best Practices

• •Embrace Warmth and Personality: Use inviting and friendly language. Address the customer directly and make them feel valued (e.g., "We're here to help you," "Let's find your perfect look").
• •Highlight Quality and Curation: Emphasize the careful selection of garments, the quality of materials, and the unique nature of the designs. Use descriptive words that evoke elegance and sophistication.
• •Inject "A Touch of Fun": Don't be afraid to be a little playful where appropriate, especially in social media captions or email subject lines. This aligns with their stated value.
• •Focus on the "Feel Amazing" Factor: Connect the clothing to the positive emotions and confidence it can inspire in the wearer. This is a core part of their "About Us" message.
• •Maintain a Helpful and Expert Stance: Position the brand as a knowledgeable source of style advice, ready to assist customers in making choices they'll love. Reflect the helpfulness praised in customer reviews.

Social Perception

Trusted Source for Fashion, Positive Shopping Experience, Stylish and On-Trend, Community Feel

Copy Examples

• •Headline: Discover Your Signature Style. Effortless Elegance, Enduring Quality. That's the Coko promise. Body: Step into a world where sophistication meets a touch of playful charm. At Coko, we handpick stunning pieces from the best New Zealand and global designers, so you can always look and feel absolutely amazing. Explore our latest arrivals and find something uniquely you. Call to Action: Shop New Arrivals
• •Headline: More Than Just a Dress. It's a Feeling. Body: Remember that perfect outfit? The one that made you feel confident, radiant, and ready for anything? We live for those moments. Let our friendly stylists help you discover your next favorite piece – from chic everyday essentials to show-stopping event wear. Call to Action: Visit Us In-Store or Online
• •Headline: Hello, Gorgeous! Your Wardrobe Update Awaits. Body: Tired of the same old styles? Coko brings you a breath of fresh fashion with unique designs you won't find everywhere else. We believe in quality that lasts and style that empowers. Come say hi and let's find something fabulous together! Call to Action: Explore Our Collections
• •Headline: The Art of Feeling Amazing. Curated by Coko. Body: We're passionate about fashion that tells a story – your story. With a blend of modern flair, timeless elegance, and a sprinkle of fun, our collections are designed to inspire. Find pieces you'll love today, and for years to come. Call to Action: Discover Your Coko Style
• •Headline: New Season, New You? Let's Play Dress Up! Body: Unlock a world of exquisite fabrics, flattering cuts, and that 'it' factor you've been searching for. At Coko, we're more than a boutique; we're your partners in style, dedicated to helping you shine. What will you discover today? Call to Action: Shop the Lookbook