Brand Tone

Friendly, Passionate, Playful, Caring, Community-focused

Brand Values

• •Handmade Quality/Artisanship
• •Love and Care for Pets
• •Individuality and Style
• •Joy and Happiness

Best Practices

• •Define Your Core Personality Traits: Clearly list 3-5 adjectives that describe your brand's voice (e.g., for Cokare: Friendly, Passionate, Playful, Authentic, Caring). Refer to these whenever creating content.
• •Know Your Audience: Understand how your target audience communicates and what resonates with them. Since Cokare's audience is Spanish-speaking pet lovers, the current approach fits. If expanding, they'd need to adapt.
• •Use Consistent Language and Vocabulary: Avoid jargon unless appropriate for your audience. For Cokare, simple, emotive language ("love," "happy," "handmade") works well. Maintain this across all platforms.
• •Create a Style Guide: Even a simple one can outline do's and don'ts for tone, common phrases, emoji use, and how to address the audience. This ensures anyone creating content stays on-brand.
• •Review and Refine: Regularly review your content to check for consistency. Read it aloud – does it sound like your brand? Solicit feedback to ensure the tone is being perceived as intended.

Social Perception

Likely perceived as a small, artisan business that genuinely cares about pets. Customers probably see them as a source for unique, non-mass-produced pet accessories. The 'handmade' aspect likely appeals to those seeking higher quality or more distinctive items for their pets. The consistent use of Spanish suggests they primarily target a Spanish-speaking audience. The visual appeal of their products and the positive framing (love, handmade) would generally lead to a favorable perception among their target audience of pet owners.

Copy Examples

• •Tail wags guaranteed! 🐾 Our 'Fiesta Fun' collar is handmade with love and designed for a perfect pop of color on your furry best friend. Ready for your next adventure together? #Cokare #HandmadeWithLove #DogFashion #PetAccessories
• •Style as unique as your pet! ✨ Discover Cokare's handmade accessories – from playful patterns to elegant designs, find the perfect match for your dog or cat. Because they deserve the best (and a little bit of flair!). Shop our collection via DM! #CokarePets #PetStyle #HandmadeCollars #SpoilYourPet
• •New gear, who dis? 😎 Watch your furry friends strut their stuff in Cokare! Handmade with love, built for fun. Which look is your fave? #Cokare #PetAccessories #HappyPets #Handmade #TikTokPets
• •Treat your top dog (or cool cat!) 🎉 Get 15% off all Cokare handmade accessories this week only! Because a little extra love never hurt anyone. Use code PETLOVE15 when you order via message. #CokareDeals #PetLove #HandmadePetGear #LimitedTimeOffer
• •More than just accessories, it's a Cokare thing! 💖 Each piece is crafted by hand, infused with a whole lot of love, and designed to celebrate the special bond you share with your pet. We believe every wag, purr, and playful moment deserves something special. #CokareStory #HandmadePetAccessories #CraftedWithCare